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Netflix diversifies content to stay ahead

With over 260 million registered subscribers at the beginning of 2024, Netflix continues to show unwavering grit when it comes to streaming market domination. In February 2024, the company confirmed a major live sports deal after signing a 10-year contract with World Wrestling Entertainment (WWE). The Dates of the Programmes With the programmes scheduled to […]

April 1, 2024

Report: NBA rights could interest Netflix

Netflix’s mammoth WWE deal, signed in January, will bring the iconic Monday night Raw series to Netflix subscribers in the UK, US, Canada, and Latin America from 2025. While Netflix has enjoyed strong subscriber growth in recent quarters, thanks to the introduction of its cheaper ad-supported tier and its crackdown on account-sharing, a shift in […]

March 28, 2024

Wheatley American Vodka sponsors WrestleMania

WWE, part of TKO Group Holdings, and Wheatley American Vodka, produced with uniquely American techniques in Kentucky by Buffalo Trace Distillery, America’s oldest continually-operating distillery, has announced a multi-event partnership commencing with naming the award-winning spirit the Official Vodka of WrestleMania XL which takes place across two nights on April 6th and April 7th at […]

March 22, 2024

WWE passes 100m YouTube subs; Prime deal

WWE has surpassed 100 million subscribers on its official YouTube channel, becoming one of only 10 channels worldwide to achieve the milestone. The return of Dwayne ‘The Rock’ Johnson has helped fuel the channel’s subscriber total in recent months, highlighted by the WrestleMania XL Kickoff event in Las Vegas on February 8th which saw over […]

March 11, 2024By Nik Roseveare

Crackle Connex promotes Ware to EVP of Ad Sales

Crackle Connex, a division of Chicken Soup for the Soul Entertainment, has announced advertising executive Tim Ware has been elevated to the role of Executive Vice President of Advertising Sales. In his new role, Ware will oversee all direct and programmatic sales for Chicken Soup for the Soul Entertainment-owned Connected Television (CTV) platforms and third-party […]

March 7, 2024

Mars, 2K extend WrestleMania partnership

Mars, Take-Two Interactive and WWE have announced that Snickers and WWE 2K24 will continue their union as the Presenting Partners of WrestleMania, which takes place April 6th and 7th at Lincoln Financial Field in Philadelphia. This marks the third consecutive year that the two brands have combined to serve as Presenting Partners for WWE’s pop […]

March 1, 2024

TKO “strong start” following WWE/UFC merger

TKO Group has announced financial results for its year ended December 31st 2023. The reported results presented in this earnings release cover the period from January 1st 2023 through December 31st 2023 for Ultimate Fighting Championship (UFC) and the period from September 12th 2023 through December 31st 2023 for World Wrestling Entertainment (WWE). “TKO is […]

February 28, 2024

WWE, Fanatics Events announce WWE World fan experience at WrestleMania XL

WWE and Fanatics Events, the live and special event division of Fanatics, have announced details for WWE World at WrestleMania, a five-day interactive fan experience taking place from April 4th – 8th at the Pennsylvania Convention Center in Philadelphia. Tickets will go on sale on February 22nd, with prices ranging between $30 and $300. WWE […]

February 19, 2024

WWE Experience opening in Saudi Arabia

Riyadh Season is getting ready to open the world’s first WWE Experience in Saudi Arabia on February 16th. This unique experience lets both WWE fans and casual visitors fully engage with its various elements in Boulevard City, one of Riyadh Season’s entertainment zones. The WWE Experience allows fans to witness the sights, sounds and storylines […]

February 15, 2024

WWE signs Panini Blockchain deal

The Superstars of WWE are joining Panini Blockchain with the release of Blockchain Donruss Elite WWE. The product introduces the Panini digital card debuts of WWE Superstars, including John Cena, ‘Stone Cold’ Steve Austin, Roman Reigns, Finn Bálor, Damian Priest, Rhea Ripley, Lyra Valkyria and more. The platform is a secure environment to purchase and […]

February 15, 2024