Extending its reach into the connected TV (CTV) market, marketing platform AppLovin has reached a definitive agreement to acquire Wurl, a high-growth CTV software platform. The transaction is valued at approximately $430 million (€384m) and is subject to customary closing conditions. The acquisition will extend AppLovin’s software platform capabilities into the large and growing CTV […]
Wurl, a specialist in powering streaming TV, has unveiled Wurl Perform, a new performance marketing service that enables streaming TV apps to acquire new viewers and reduce churn via highly targeted promotional campaigns. With Wurl Perform, every campaign impression and conversion is measured, which provides Streamers trackable ROAS (return on ad spend). “As the world’s […]
Wurl, a specialist in powering streaming TV, has named Ingrid Mariotti to the newly created role of Director of Business Development, Streamers. She is charged with optimising current partnerships with video streaming platforms, as well as signing on new video streaming platforms for Wurl’s distribution, monetisation and advertising services. Mariotti reports to Wurl SVP of […]
Findings from Wurl Analytics, the research division of streaming TV specialist Wurl, suggest that lost US revenue for four of the top SVoD platforms as a result of churn totalled $80.2 million (€68.1m) in the month of April 2021 alone. In its first report, Churn Analysis Report 2021, Wurl Analytics uncovers the far-reaching financial impact […]
Wurl, a specialist in powering streaming TV, has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV (CTV) platform Roku. Both services are now available on Roku. RCN Más is a service from Latin America TV created with content from Colombian broadcaster RCN. MegaNoticias is a […]
Wurl, a specialist in powering streaming TV, has reported a 38 per cent increase in revenue in Q2 2021 over Q1 2021. All key areas driving its business – content, viewers, viewing time and ad impressions – rose significantly, enabling Wurl revenue to grow threefold over Q2 2020. In Q2, Wurl launched over 274 new […]
Wurl has partnered with Hollywire to distribute and provide monetisation services for the digital channel. Wurl has now secured distribution for the service on Samsung TV Plus India, adding to previous launches facilitated by Wurl on Samsung TV Plus platforms in the US, Mexico and Brazil. Hollywire is a global, 24/7 celebrity news channel that […]
Wurl has appointed James Grant to the newly created role of SVP, Strategy & Partnerships, Europe. Grant is based in London and will report to Wurl CEO Sean Doherty. In his new role with Wurl, Grant will spearhead the streaming TV company’s EU expansion plans while also overseeing its current distribution platform and content provider […]
Streaming video distribution and advertising services specialist Wurl has entered into a strategic partnership with VoD platform Rakuten TV to deliver live streaming channels, as well as monetisation services to Rakuten TV and via Rakuten TV’s channel app available on Samsung TV Plus in Europe. The deal marks a significant expansion into the EU by […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that its growth continued to accelerate through Q4 of 2020, wrapping up an exceptional year for the company. Consequently, Wurl Network customers experienced record advertising revenue gains in 2020 as they launched hundreds of new channels across a growing […]