The shape of television media is changing, as consumers shift from linear TV to connected TV and the opportunity of TV advertising becomes more addressable. This transition has prompted a debate about what counts as television in 2025 – and whether TV advertising should be defined by format, device or media owner. WARC’s Global Ad […]

The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22 per cent) of all media budgets, and forecasts global search advertising spend to reach $248.6 billion this year, rising to $265.5 billion in […]

UK advertising spend rose 8 per cent to a total of £10.6 billion (€12.2bn) in the first three months of 2025, +1.4 percentage points ahead of the April forecast, according to the AA/WARC Expenditure Report – with improved performance of search and retail media critical to this rise. “The latest survey data highlights buoyancy in […]

Since Reddit’s initial public offering (IPO) in 2024, the platform has captured the media industry’s attention with its high-double-digit advertising revenue growth, pushing ad income to a forecast $1.8 billion (€1.5bn) this year, finds WARC. Striving to be an “alternative to social media”, Reddit’s conversational and text-oriented engagement style gathers like-minded people, while users’ highly […]

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.2 per cent this year to $1.16 trillion, a downgrade of half a percentage point (pp) from WARC’s March forecast due to growing market volatility. Key sectors such as retail (-6.1 per cent) and […]

As measurement continues to evolve, WARC, the specialist in marketing effectiveness, has released The Future of Measurement 2025, a report that explores the emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing. Paul Stringer, Managing […]

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 10.4 per cent increase in investment to a total of £42.6 billion (€50.09bn) in 2024. The latest dataset shows online formats, when combined, grew 13.2 per cent last year with £4 in every £5 of ad budgets now spent online. New […]

The advertising industry has a breaking news problem, according to WARC. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3 billion (€28.5bn) this year, a 33.1 per cent decrease […]

A study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to grow 6.7 per cent this year to $1.15 trillion (€1.07tn), a downgrade of almost one percentage point (pp) from WARC’s November forecast due to growing market volatility. A further cut of 0.7pp has been applied […]

Podcasts are growing in cultural and political influence, but growth in podcast advertising spend remains slow. Publishers and platforms are looking to address this by expanding beyond audio, with a greater focus on creators and video content, according to WARC Media’s Global Ad Trends report titled Podcast media sets sights on video boom. Alex Brownsell, […]