How did he do that? A question asked many times about Donald Trump, now to be the 47th President of the US, having already been the 45th. It turns out he’s better at politics than business. When that question is asked about him in the business world, it usually relates to how did he lose […]

Donald Trump’s media company reported a net loss of $19.2 million (€17.8m) in the third quarter, due to legal fees and costs tied to its TV streaming deal. As US voters made him President again, Trump Media & Technology Group  said the figure includes $12.1 million in legal fees in the quarter, stemming from its […]

Programmatic media company MiQ tracked TV viewership trends for over 65 million US households who tuned into the November 5th election coverage. According to MiQ’s analysis, the average watch time per household was 122 minutes, with the avid viewer segment spending 3 hours following coverage. Further highlights include: Viewership peaked between 9-10 PM, with 60 per […]

With the 2024 US election near, examining voter trends is a must, as this will help predict the outcomes. Voter registration is the first step to taking part in democracy. While voter turnout indicates how engaged eligible voters are, it does not always reflect the full range of political activity. Explore the main trends in […]