TVB, the not-for-profit trade association representing America’s local broadcast television industry, has released a study, conducted by Dynata, focusing on active adult, retirement community consumers. This is the second study in this growing category now that younger Boomers and Generation X consumers approach retirement age. The 2025 Active Adult/Retirement Community Purchase Funnel Study took a […]
TVB, the not-for-profit trade association representing America’s local broadcast television industry, analysed Nielsen’s May Gauge Report data with a focus on determining what is actually most impactful for advertisers: ad-supported viewing among adults ages 18+. The analysis found that linear TV remains the dominant force in ad-supported viewing in the US. The Facts – Nielsen’s […]
The Television Bureau of Advertising (TVB) has released a study that sheds light on how Americans consume media and the significant role TV continues to play in shaping everyday conversations. TVB commissioned GfK/NIQ to conduct the Media & Conversations Study to assess and quantify the role of media in influencing conversations. The national study included […]
Lightning International has announced a partnership with TVB’s Hong Kong streaming service myTV SUPER for the launch of 14 new FAST channels on the platform. The new channels, spanning movies, music, sports, documentaries, pets, travel and news, mark myTV SUPER’s first-ever FAST channel partnership, with additional technical support from Amagi Media Labs. With these new FAST […]
The Television Bureau of Advertising (TVB) has announced that Steve Lanzano, President and Chief Executive Officer of TVB, will retire at the end of 2025. Lanzano has served as the head of the trade association since January 2010. In his over 30 years of media industry experience, Lanzano held leadership roles at top agencies, including […]
TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision process. Study findings confirm that linear TV remains the most important influence by far among a variety of different media platforms (traditional & digital including streaming), through all […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a study that highlights innovations within the local television and video marketplace, with strategic recommendations and opportunities to foster a culture of continuous creativity and progress. “The local broadcasting industry is at an inflection point thanks to rapid changes in viewing behaviour, shifts in […]
The Coalition for Innovative Media Measurement (CIMM) and Television Bureau of Advertising (TVB) have issued new guidelines for local TV in the US aimed to achieve reliable, stable and accurate post analysis where the projected rating – the buyer and seller’s agreed upon audience prior to the ad running – is compared with the measured […]
The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a new initiative focused on showcasing the latest innovations in measurement and currency development, new metrics, and data collaboration across the local TV and video marketplace. The initiative will encompass the entire ecosystem – local TV and video businesses, TV platform providers, agencies and […]
US local broadcast television industry trade body TVB has released the findings of the 2024 Purchase Funnel Study which seeks to identify the importance of media platforms in influencing consumers during the purchase decision process. TVB commissioned GfK to conduct this study, which looked at consumers exposed to advertising across eight categories through ANY of […]