Superdrug, the UK’s second largest health and beauty retailer, has invested heavily in its digital strategy, moving many aspects of its marketing to digital channels during 2020. This has included a digital version of the company’s Dare magazine and daily content across its social media channels. Its latest initiative though is a new YouTube channel […]
The US Commerce Department has halted a ban on TikTok that was due to come into effect on November 12th. The order would have prevented the popular video-sharing app from being downloaded in the US. The Commerce Department said it had delayed the ban “pending further legal developments,” citing a Philadelphia court ruling from September […]
TikTok has filed a legal challenge to the Trump administration’s plan to shut its service down in the US this week. President Trump had ordered a ban on new downloads of the viral video service from November 12th, unless ByteDance was purchased by a US firm – and no deals have been concluded. TikTok said […]
Everyday creativity is on the rise as the UK is finding more time to pursue new hobbies with 55 per cent of people now more creative with their time than they were before lockdown, and at unexpected times of the day thanks to the increase in working from home and a shift in work/life balance. […]
Access Industries, a US-based industrial group with global strategic investments, has announced that former TikTok CEO and Walt Disney executive Kevin Mayer has joined the company as a senior media adviser. Mayer will focus on Access’ strategic media-related businesses and identify new opportunities, across media, entertainment and telecommunications sectors, from wireless communications and production services […]
DAZN is launching a new football service in Germany with short-form mobile platform TikTok and football website Kicker. Branded ‘The Football Hub’, the service will feature exclusive ‘behind the secnes’ live streams and challenges and provide personal insights into the lives of Bundesliga footballers. Fabian Pecher, a social influencer and TikTok creator, will provide commentary […]
Covid-19 will boost worldwide revenue on content consumed on mobile phones by 28 per cent in 2020 according to Strategy Analytics’ Global Mobile Media Forecast: 2015-2025 report. Stay-at-home guidance issued by governments as result of the pandemic has stimulated an increase in spending within mobile games and mobile apps, as consumers have been forced to […]
Video-sharing app TikTok has avoided a government-ordered block on new downloads in the US after a judge issued a temporary injunction. The popular social media app had faced being removed from Apple’s App Store and Android’s Google Play marketplace, although existing US-based users would have been able to have continued using it. Judge Carl Nichols […]
According to data estimations calculated by the Atlas VPN research team, India is set to reach 1 billion Internet users by the year 2025. As of 2020 to date, there are over 687.6 million Internet users in India. The Internet penetration rate in India reached 50 per cent at the start of 2020. Meaning, already […]
Findings from digital media measurement, data and analytics software platform DoubleVerify reveal that a shift to contextually-relevant advertising can unlock the opportunity presented by skyrocketing content consumption online The company’s Four fundamental shifts in media & advertising during 2020’ report considers the impact that device types, evolving news cycles, and new ad technologies have had on […]