Findings from online safety and digital wellbeing specialist Qustodio give extensive insight into children’s digital behaviour and app use across 2022, detailing the online habits of children aged 4-18, studying trends in screen time, social media, educational usage, mobile gaming, online entertainment, and communication. The report, From Alpha to Z: Raising the digital generations, studies […]

Research shows that as many as 60 per cent of consumers on social media follow CPG brands that interest them. Going into 2023, there’s no bigger social network than TikTok, and no greater opportunity for brands to reach audiences on TikTok than through creator-led campaigns. So CreatorIQ has leveraged its first-party TikTok integration to give […]

Findings from the Precise Advertiser Report: Kids report from research agency Giraffe Insights indicate that YouTube dominates most categories in terms of viewership and performance, with nine in 10 kids surveyed saying they consume YouTube content. Furthermore, 84 per cent of kids say YouTube is the main way they consume video content, with 40 per […]

Sandvine’s 2023 Global Internet Phenomena Report shows that global internet traffic volume increased 23 per cent, due in large part to surging streaming video usage and continued growth in traffic across app categories, including gaming, cloud, VPNs, marketplaces and conferencing. In its examination of actual usage data from more than 177 service providers worldwide, Sandvine […]

Television, gaming, and social media were once separate categories of entertainment, but in 2023, these are all available and consumed on the same screens and devices, plus, they all compete for the same pool of disposable time. This is according to Hub Entertainment Research’s annual Video Redefined study, a deep dive into how viewers choose […]

Consumer insights agency Horowitz’s FOCUS Generation Next report, which tracks the media lifestyles of Gen Z, uncovers notable differences in the media lifestyles of 18-24 year-old Gen Zers compared to their younger counterparts 13-17 years old. For example, Gen Zers overall split their video viewing time rather evenly between professional TV content and non-TV content […]

Movie, TV show, and celebrity information source IMDb and short-form mobile video destination TikTok are collaborating to help the TikTok community share and discover movie and TV content and information. Powered by IMDb, TikTok has launched a new feature that allows users to link to movie and TV titles directly within the videos they create. […]

Vevo, the music video network, has announced a partnership with TikTok to create Trending on TikTok, a new weekly Vevo show rounding up the music videos of the top trending songs on TikTok, alongside clips of the creators utilising these songs in their content Trending on TikTok will be available across the Vevo network in […]

The coming 12 months may usher in a new pattern for global advertising investment, according to marketing insight company WARC. Against a backdrop of economic crises, geopolitical complexity, spiralling inflation, supply chain disruption, and structural technology shifts, marketers are re-evaluating their approach. Ad spend is growing but at a slower pace. WARC’s latest forecast is […]

According to research from insights firm Aluma, half of online adults recall seeing shoppable ads on television. Of these consumers, 39 per cent have engaged such ads, 70 per cent of which purchased a featured product, either at that time or thereafter. Alumna’s report, Shoppable TV Ad Engagement among US Online Adults, shows that engagement […]