Consumer research from Leichtman Research Group (LRG) finds that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – up from 69 per cent in 2018, and 52 per cent in 2015. In addition, 55 per cent of US households now have more than […]

Latin America will have 100.35 million SVoD subscriptions by 2025, more than double the 42.15 million recorded at end-2019, according to the Latin America SVoD Forecasts report from analyst firm Digital TV Research. “Latin America will enjoy a wave of US-based platform launches over the next year,” advises Simon Murray, Principal Analyst at Digital TV […]

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study:

Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study. CTV consumption is on

The latest figures from research firm Ampere Analysis suggest that there is room for three billion additional streaming subscriptions across the world’s largest media markets, even though some territories are moving towards a ‘stacking ceiling’. As SVoD growth becomes increasingly

The Covid-19 pandemic has boosted home entertainment subscription services in Australia according to research from emerging technology analyst firm Telsyte. Australians added 5.6 million new subscriptions to the end of June 2020, an increase of 18 per cent from a year ago. This growth was across streaming video on demand (SVoD), streaming music and games-related […]

Findings from Hub Entertainment Research’s Predicting the Post-Pandemic study suggest that although pandemic-related increases in streaming, broadcast network, and YouTube viewing in the US are likely to persist after the crisis eases, one behaviour that has increased during the pandemic—video chats with friends and family—is at the top of the list of behaviours consumers will […]

Global online TV episode and movie revenues reached $83 billion (€70.35bn) in 2019, climbing from $67 billion in 2018 and up by $50 billion on 2017, according to the OTT TV and Video Databook from analyst firm Digital TV Research. From the $16 billion additional

Findings from data, insights and consulting company Kantar’s Q2 2020 Entertainment On Demand service suggest that after a surge of 6 million SVoD sign-ups during the three months to April, which covered the early Covid-19 lockdown period and launch of Disney+, new subscriptions have fallen back to a more normal level, hitting 826K in Q2 […]

Film, distribution and production company Network Distributing is launching a new streaming service, networkonair, offering archive TV fans an experience where linear TV meets streaming with a selection of ‘Nights In’. networkonair, available from July 29th in the UK and Ireland, enables viewers to rent specially-curated ‘Nights In’ and collected series from ABC Television, which […]