SVoD revenues for 138 countries will reach $100 billion by 2025, double the $50 billion recorded in 2019, according to the SVoD Forecasts Update report from analyst firm Digital TV Research. SVoD revenues will exceed $1 billion in 16 countries by 2025; double from eight countries in 2019. The US will remain the

According to research firm eMarketer’s latest estimates for OTT video services in the US, Disney+ will have 72.4 million users in 2020, representing 32.1 per cent of OTT viewers. The number of Disney+ viewers has swept past that of Apple TV+ (18.8 million), which is impressive given that both services launched in November 2019. Additionally, […]

Eastern Europe will have 26.42 million paying SVoD subscriptions by 2025, more than double the 10.26 million recorded by end-2019 according to the Eastern Europe SVOD Forecasts report from analyst firm Digital TV Research. From the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland 5 […]

MPs will hear from senior executives on Netflix’s role as the leading SVoD service in the UK in an inquiry into the future of public service broadcasting and the impact of streaming services. The session of the House of Commons Digital, Culture, Media and Sport Committee on September 15th will focus on Netflix’s relationships with […]

There will be 27.16 million paying SVoD subscriptions for 20 countries in the MENA region by 2025, up from 10.95 million recorded at end-2019, according to the Middle East and North Africa SVOD Forecasts report from analyst firm Digital TV Research. Turkey will remain the country leader, with 11.3 million subscriptions by 2025. “Netflix will […]

Consumer research from Leichtman Research Group (LRG) finds that 78 per cent of all US households have a subscription video on-Demand (SVoD) service from Netflix, Amazon Prime, and/or Hulu – up from 69 per cent in 2018, and 52 per cent in 2015. In addition, 55 per cent of US households now have more than […]

Latin America will have 100.35 million SVoD subscriptions by 2025, more than double the 42.15 million recorded at end-2019, according to the Latin America SVoD Forecasts report from analyst firm Digital TV Research. “Latin America will enjoy a wave of US-based platform launches over the next year,” advises Simon Murray, Principal Analyst at Digital TV […]

Since 2015, Hub Entertainment Research’s annual Decoding the Default study has tracked the TV source that consumers consider their TV ‘home base’: the source they turn on first when they’re ready to watch. This year’s study identifies viewers’ home base and the considerations that drive their choice of default. Highlights from the study:

Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed nearly 2,562 UK and US consumers in July 2020 for this study. CTV consumption is on

The latest figures from research firm Ampere Analysis suggest that there is room for three billion additional streaming subscriptions across the world’s largest media markets, even though some territories are moving towards a ‘stacking ceiling’. As SVoD growth becomes increasingly