With Massachusetts becoming the latest US state to legalise sportsbook betting ahead of the Super Bowl on February 12th, data has revealed that the surge in sportsbook betting activity on mobile continues to attract new female users at a higher growth rate than men in 2022. According to real-life smartphone usage data from mobile insights […]
SSIMWAVE, an IMAX company, will show which video providers bring their ‘A Game’ to this Sunday’s pro football championship game when its Emmy Award-winning technology compares the video quality of more than a half-dozen broadcast and OTT streams of this Sunday’s game. SSIMWAVE will use its patented technology to measure every second and every frame […]
The National Football League (NFL) and DAZN Group have agreed a 10-year deal to deliver NFL Game Pass International to sports fans around the world beginning with the 2023/24 season. NFL Game Pass International enables fans outside the US to watch every NFL game throughout the regular season and postseason, including the Super Bowl. DAZN […]
General Motors and Netflix are joining forces to give put the spotlights on electric vehicles (EVs). In 2021, GM launched the ‘Everybody In’ campaign, showcasing its intent to lead an all-electric future, and invited others to join the movement. GM is engineering EVs with purpose-built, ground-up design, powered by the Ultium Platform, enabling EVs for […]
The NFL and Apple have announced a five-year deal that sees Apple become the official sponsor of the Super Bowl Halftime show. The deal is worth a reported $50 million (€51.5m) per year. Additionally, Apple Music, the NFL and Roc Nation have revealed that Barbadian singer, actress and entrepreneur Rihanna will take centre stage at […]
NFL+, the National Football League’s exclusive streaming subscription service, has officially launched in the US. With NFL+, American football fans can take their game on the go. The service offers access to live out-of-market pre-season games across all devices, live local and primetime regular season and post-season games on mobile devices, live local and national […]
Integral Ad Science (IAS), a global player in digital media quality, has released research showing that most US consumers feel that their ad experience is better on digital streaming platforms than traditional TV when watching major sporting events. IAS surveyed over 1,100 US consumers and examined how consumer viewership and ad experience differ on traditional […]
Despite changing viewing habits, national television remains a dominating medium for entertainment and news-gathering purposes in the US. National TV still has the broadest reach with live broadcasts like Super Bowl LVI drawing nearly 72 million unique US households. This is according to Comscore’s latest TV Trends report, which uses Comscore TV National Measurement to […]
The latest Plume IQ, a monthly reveal of data-driven intelligence and customer-focused insights from personalised communications services provider Plume, explores the increase in data consumption across streaming devices on Super Bowl Sunday, the highest-viewed American television broadcast event of the year. The data shows that the TV ‘big screen’ still dominates this big day for […]
WrestleMania 38 has already proven to be a huge success for WWE, setting attendance and revenue records – and now data shows it also set new social media records. Stephanie McMahon, WWE’s Chief Brand Officer, commented: “As the numbers continue to come in, WrestleMania 38 has now broken social media records, beating out Super Bowl […]