Media fragmentation has been creating challenges across sectors, and Retail and CPG are no exception. Strategic decisions are becoming more complex as brands search for the most effective response to the cost-of-living crisis, the growth of ecommerce, changing consumer expectations, shoppers’ desire for more personalised experiences and the splintering of the media landscape. There are […]
Channel 4 has launched a new UK-exclusive campaign on Spotify, the audio streaming service, to help boost digital viewership and reach younger audiences. Using Spotify’s streaming intelligence, Channel 4 Streamland will provide Spotify users with an interactive in-app experience, which generates five personalised recommendations of hit shows a user might want to watch – from […]
The market for paid podcasts showed strong growth in Sweden during Q4 2022. The number of paying households increased by 85 per cent compared to the same period 2021, reports Mediavision. Nearly all households that pay for podcasts (97 percent) also pay for audiobook and/or music services. This means that the paid market for podcasts […]
Spotify and Rotana Music have signed a licensing agreement that will see Rotana’s once-exclusive music catalogue to be available on Spotify across the Middle East and North Africa, and other markets where the service is live. Rotana Music is owned by Prince Alwaleed bin Talal, a Saudi Arabian billionaire businessman, and its catalogue features some […]
Curiosity, the global factual media company, has announced that more than 500 audio courses from Learn25 are now available fto purchase via Spotify’s new audiobooks store. Learn25 provides thousands of hours of video and audio content featuring some of the world’s top professors and experts in areas such as history, psychology, wellness and religion. Learn25 […]
From Netflix and Spotify to HelloFresh and Bumble, subscription services have become an indispensable part of many consumers’ lives, notes research firm NRG. In fact, 51 per cent of consumers say that subscriptions now make up a “significant” portion of their monthly spending, according to its report, The Subscription Economy Grows Up as Consumers Cut Back. […]
Spotify has acquired Ireland-based Kinzen, a specialist in protecting online communities from harmful content. Spotify says that its current partnership with Kinzen, which began in 2020, has been critical to enhancing its approach to platform safety. The company’s technology is particularly suited for podcasting and audio formats. “We’ve long had an impactful and collaborative partnership […]
Kantar, the marketing data and analytics company, has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Media Reactions 2022, the third edition of Kantar’s global Ad Equity ranking of media channels and media […]
OnePlus, the global technology brand in collaboration with Spotify, the audio streaming platform, have announced the launch of Red Cable Sessions. Named after OnePlus’ prominent Red Cable Club (RCC), the Sessions are a part of a first-of-its-kind music show property by a smartphone brand in partnership with Spotify, and bring together stellar music performances by […]
Metallica’s Master of Puppets track placed in the UK Official Charts, debuting at number #47, after it featured in a dramatic scene in the season finale of Netflix’s Stranger Things season 4 which premiered on July 1st. The song has received an overwhelming public response and has raked in almost 17.5 million downloads on Spotify […]