Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to a Nielsen report titled Breakthrough ROI: Investing in Asian American audiences and media. AANHPI adults are more digitally connected, spending nine hours and six minutes a week logged on to their computers, […]

As audiences are becoming more comfortable watching sports on streaming platforms, programmers are enthusiastic about using AI to streamline content creation and distribution, reports Hub Research. However, when it comes to live games, sports fans are protective of their viewing experience. Plenty of ideas have looked promising on paper – the FoxTrax hockey puck, ESPN’s […]

Euroleague Basketball and the Sports Channel have officially announced the extension of their long-standing media rights partnership, securing exclusive broadcasting rights for the EuroLeague in Israel for an additional six years, through the 2030–31 season. The renewed agreement, secured by Euroleague Basketball’s strategic partner IMG, began in 2016. As part of the latest deal, the […]

Salomon has partnered with Warner Bros Discovery (WBD) Sports Europe to broadcast and support the Golden Trail World Series (GTWS) circuit, the leading short distance trail running circuit. Through this extended partnership, WBD Sports Europe will oversee the production, distribution and localisation of multi-market broadcasting of GTWS races, the ongoing promotion of the circuit on […]

5  has secured the exclusive broadcast rights for the World Seniors Snooker Championship for the second year in a row. Set to take place from May 7th to 11th, the deal will see all the action from Sheffield’s Crucible Theatre broadcast live on 5 and its digital channel 5Action, enabling a wide audience access to […]

Fremantle has announced the launch of Fremantle Sports. The new unit will focus on non-scripted and factual documentaries, and new digital formats, working with the Fremantle Entertainment, Documentary and Drama & Film teams, aimed at expanding Fremantle’s current sports offering. Fremantle is already well established in sports content with its portfolio of international labels having […]

Warner Bros Discovery (WBD) Sports Europe and the International Federation of Sport Climbing (IFSC) have signed a new four-year agreement that will see all IFSC Climbing and Para Climbing World Cup and World Championship events continue to air to fans across Europe exclusively on Max and discovery+. Viewers will also be able to watch the […]

SOCS, a specialist in school sports and co-curricular management, has partnered with Joymo, the direct-to-consumer live video platform for sports rights holders, to develop and build SOCS TV – a streaming and content management system for the UK and global education sector. SOCS TV is set to launch this April, providing schools with a secure, […]

FloSports, the sports media company, has tapped Accedo, a provider of video streaming software and services, to expand the FloSports Connected TV service to additional Smart TV platforms, making its live sports and content available to millions of new sports fans across the globe. Through the agreement, FloSports will leverage Accedo’s solutions and experience deploying […]

Strong interest among younger fans and innovative, new investment vehicles are spurring growth in sports in the Middle East, according to new analysis from Altman Solon’s Global Sports Survey. Interest in sports has jumped among 16-24-year-olds, from 27 per cent in 2021 to 36 per cent in 2024, and now Generation Z Middle Eastern sports […]