LBG Media, a broadcaster and web-source with a prime focus on young adults, has reported half-year revenue of £43.9 miliion (€51.6m), up 13 per cent YoY, and with adjusted EBITDA at £12.2 million, up 16 per cent. Its global audience increased to 520 million, up from 494 million at H1 2024 and 503 million at 2024.

LBG produces, curates and distributes digital content that young adults engage with and want to share, whether through videos, editorials, images, or audio. LBG’s brands include female entertainment brand Betches and those dedicated to distinct popular interests (e.g. news, sport, gaming) such as LADbible and SPORTbible.

LBG said it enjoyed growth across three key metrics:

· US expansion, following its step-change acquisition of Betches in 2023, where the Group achieved significant wins, including its first US client exceeding $1 million.

· Direct (content and campaigns for brands and media agencies to reach young adults): revenues up 8 per cent.

· Indirect (revenues shared with platforms and partners that place adverts next to LBG Media content on social media and programmatically on our owned and operated websites): revenues up 17 per cent.

CEO, Solly Solomou, commented: “LBG Media had positive momentum in the first half of the year, with a strong revenue, profit and cash performance. This reflects our diversified revenue streams and positive progress in the US, the world’s largest advertising market, where we are seeing demand from global blue-chip brands.”

“Today, LBG Media is the UK’s fifth largest social and digital business; reaching 70 percent of the UK’s Gen Z population. We continue to expand our global social audiences and our brand is recognised as a leading social entertainment brand for young adults. LBG Media’s diversified model, momentum from wins in the US, healthy pipeline and audience engagement support the Board’s confidence of further progress in the second half of the financial year.”

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