Research from Canalys (now part of Omdia) reveals that the Middle East’s (excluding Turkey) smartphone market grew 15 per cent to 13.2 million units in Q2 2025, making it the strongest-growing region worldwide. The rebound was powered by value-conscious buyers, festive season spending and strong economic momentum, positioning the region for continued expansion in smartphone […]
EE has teamed up with TV presenter and Parent Ambassador Konnie Huq and the EE Youth Council to launch The P.H.O.N.E. Contract, a free customisable agreement parents and children can use to set boundaries around smartphone behaviour. The new P.H.O.N.E Contract, developed with insight from thousands of UK families, comes as EE’s new under 18s […]
According to research from Canalys, part of Omdia, Southeast Asia’s smartphone market declined 1 per cent year on year in Q2 2025 to 25 million units, as tariff uncertainty continues to cloud the region’s outlook. Xiaomi reclaimed the top spot for the first time since Q2 2021, shipping 4.7 million units and capturing a 19 […]
Virgin Media O2 and environmental charity, Hubbub, are urging Brits to back up and donate old phones as research reveals 46 per cent are holding onto devices due to sentimentality, with nearly 27.7 billion memories stuck in drawers across the country. An estimated 123 million unused devices are gathering dust in drawers across the UK […]
India’s smartphone market grew 8 per cent YoY in volume and 18 per cent YoY in value in Q2 2025, marking a solid rebound following a muted Q1, according to Counterpoint’s Monthly India Smartphone Tracker. The recovery was driven by a 33 per cent YoY jump in new launches, aggressive marketing, and strong performance during […]
EE has announced a new suite of smartphone services for parents and their children, as it becomes the UK’s first major network provider to unveil a range of under 18s smartphone plans, in-store appointments offering online safety support, and new digital resources to provide guidance to parents ahead of the next school year. The new […]
According to research from Canalys (now part of Omdia), the Mainland China smartphone market declined 4 per cent year-on-year in Q2 2025, as the boost from national subsidy programmes earlier in the year began to taper off. Huawei reclaimed top position with shipments of 12.2 million units, capturing an 18 per cent market share. vivo […]
India’s smartphone market rebounded after a sluggish start to the year, driven by easing inventory challenges and renewed vendor activity. According to Canalys (now part of Omdia), smartphone shipments in India grew 7 per cent year on year in Q2 2025 to reach 39.0 million units. The growth was primarily fuelled by fresh launches concentrated […]
Research from Canalys (now part of Omdia) shows that smartphone shipments into Europe (excluding Russia) declined by 2 per cent in Q1 2025 to 32.4 million units, largely caused by sluggish entry-level demand. Samsung was Europe’s largest smartphone vendor in Q1 as its shipments marginally grew to 12.2 million units. A record-high volume of the […]
According to the latest Omdia smartphone preliminary shipment report, global shipments reached 328 million units in Q4 2024 marking a 2.8 per cent increase. This growth extends the smartphone market’s streak to five consecutive quarters of year-on-year growth. For the full year 2024, total shipments climbed to 1.22 billion units, a 7.1 per cent increase […]