The $30.5million Dubai World Cup horseracing fixture at Meydan Racecourse on March 30th will be seen in around 150 countries in all corners of the globe. There are 33 individual Group / Grade 1 winners entered across the eight thoroughbred races, headlined by the $12 million Dubai World Cup, sponsored by Emirates Airline. Dubai Racing […]

Following the success of the hit film franchise, Ted, the foul-mouthed teddy bear, returned this year in a seven-episode prequel series for the small screen. From Emmy-winning creator Seth MacFarlane, Ted – which debuted on Sky Max earlier this year – has secured the biggest US comedy launch audience on Sky, since records began in […]

St James’s Place (SJP), the UK financial advice company, has announced its first TV sponsorship on Sky Arts. The creative will aim to drive brand awareness for SJP and bring advice to life for its viewers.  SJP’s sponsorship, facilitated by Sky Media and Mindshare UK, targets a diverse audience, directly comparable to those watching the […]

Sky has announced a new initiative aimed at supporting diverse-owned and diverse-led independent production companies in developing programmes for its factual channels. Sky explains its goal is “to widen the playing field, ensuring they hear from a diverse range of voices as they pursue best-in-class boxsets and premium feature documentaries”. It’s through that diversity that […]

Sky and the Football Association of Ireland (FAI) have announced the extension of their Women’s Team partnership, along with a new partnership, making Sky the new Primary Partner of the Men’s National Team. Sky’s Primary Partnerships with the Women’s National Team and the Men’s National Team have been agreed until the end of 2028, meaning […]

The eight-episode second season of House of the Dragon will debut exclusively on Sky Atlantic and streaming service NOW from June 17th. Episodes will be released weekly on Sky & NOW with UK viewers able to watch each instalment available at the same time as the US at 2am. Westeros is on the brink of […]

Sky Sports will continue to be home of the TATA Indian Premier League (IPL) and TATA Women’s Premier League (WPL) in the UK & Ireland. A new four-year deal to broadcast the two T20 tournaments starts this year, running until the end of 2027. Sky Sports coverage of the WPL began in February and culminated […]

In partnership with Age UK Gateshead, Sky has opened a new Digital Hub in Gateshead, NE England. Opening the new Hub, local MP and Chair of Age UK Gateshead, Liz Twist MP and Ian Wolstenholme, CEO of Age UK Gateshead, welcomed the local community, while showcasing the digital services and newly renovated space. The Hub, […]

Sky Sports has commissioned ten pieces of content, produced by creators who are part of Sky Sports initiative – the New Focus Fund. The fund is part of Sky’s £30 million commitment to tackle racial injustice, remove barriers and provide opportunities for creative talent in the industry.  In a search for new and fresh ideas […]