Sky Media has announced Optimum Nutrition as the Official Nutrition Partner of Sky Sports. The campaign marks the first foray of Optimum Nutrition into UK TV advertising.  This year Optimum Nutrition is expanding their marketing strategy to harness the scale of TV and VoD platforms. Working in partnership with Sky Sports, the partnership will help […]

Sky Sports has extended the broadcast rights to the Women’s Super League (WSL) for the 2024/25 season, and will show up to 44 live matches. WSL on Sky Sports sits alongside a vast offering of domestic football every season including 128 games from Premier League, over 1,000 EFL fixtures including every match from the League […]

A women’s only eSports initiative has launched in the UK, in a bid to improve diversity and inclusion in the gaming world. The series of tournaments, kicking off this April, provide a platform for women gamers to showcase their skills. It is the first women’s eSports tournament to award professional contracts as well as cash […]

Premier Sports has officially relaunched in the UK with a new website, app and online streaming platform while linear channels across the platforms Sky, Virgin and Amazon have been fully rebranded to Premier Sports. Effective immediately, all current customers will experience a seamless transition to Premier Sports and new customers can subscribe through the new […]

Mexican telco Grupo Televisa has reached an agreement with AT&T for the acquisition of its participation in Sky Mexico, by which the company would become owner of 100 per cent of Sky’s capital stock. As part of this agreement, the transaction price would be paid by the company in 2027 and 2028. The transaction is […]

Chris McCausland and Lee Mack will star in Sky Original Bad Tidings, a festive special about two perpetually feuding neighbours in Stockport who become unlikely heroes, saving their street from notorious burglars. Written by BAFTA-winning team Laurence Rickard & Martha Howe-Douglas (Ghosts, Horrible Histories) with Chris McCausland, hijinks will commence on production this month at […]

Sky Brasil is undergoing a major overhaul, shifting its focus from pay-TV to broadband. This strategic move comes as the country’s pay-TV market shrinks, with subscriber numbers dropping steadily. “We’re transitioning to become a connectivity and streaming service provider,” Sky Brasil’s president, Gustavo Fonseca, told local daily Valor Economico. He predicts that, within five years, […]

Sky Documentaries has announced Sky Original Daley (w/t), a new feature documentary on the life of Britain’s double Olympic decathlon champion, Daley Thompson. Coming to Sky Documentaries and NOW in July, Daley will be hitting screens just in time for the 2024 Olympics. With unprecedented access and never seen before archive footage, the film chronicles […]

Merlin Entertainments’ Sea Life is set to become the first-ever exclusive sponsor of Mornings on Sky Media’s kids channels, with the aim of driving national brand awareness amongst its target audience of families. The multi-channel sponsorship deal has been facilitated by Wavemaker UK, Sky Media and its media partners – Narrative Entertainment, Paramount UK and […]