Advanced Television

sky deutschland

Extreme E broadcast partnership with Sky Deutschland

Extreme E, the all-electric off-road racing series, has confirmed Sky Deutschland will broadcast the championship’s X Prixs, highlights and magazine shows in Germany, Austria and Switzerland in both German and English. Ali Russell, Chief Marketing Officer at Extreme E, said: “Germany is a key market for us and I’m delighted Sky Germany has joined our […]

February 24, 2021

Sky Deutschland, Vodafone, LiveU team for 5G Bundesliga test

LiveU played a central role in a successful 5G test with pay-TV operator Sky Deutschland and Vodafone, trialling wireless 5G transmissions with multiple cameras to demonstrate the possibilities for engaging live sports provided by the integrated workflow. The test also highlighted 5G network slicing capabilities, providing guaranteed bandwidth. It took place at a recent Bundesliga […]

February 3, 2021

Saudi to bid for Bundesliga rights?

Saudi Arabia may be entering the bidding for Germany’s Bundesliga rights in the Middle East, in the latest move to make new investments in international sport and confound rival Gulf state backed media. Germany’s top division is currently in exclusive talks with beIN Sports to renew the Qatar-based network’s $250 million five-year deal, which runs […]

June 24, 2020

Reduced Bundesliga deal points to new reality

Germany’s Bundesliga has accepted a lower price from broadcasters than its previous €4.6 billion deal, in a clear sign the market has weakened because of the coronavirus pandemic. Sky Deutschland and DAZN have split the domestic rights to show live matches from Germany’s top flight football league in the new deal. From 2021 to 2025, […]

June 22, 2020

Sky Deutschland reveals content plan “for a new era”

Sky Deutschland has announced a major new content plan to that it says will “shakeup TV in Germany and take Sky into a new era”. Sky will deliver its plan through a combination of partnerships and development of its entertainment, movies and sports offering – and it starts with an extension of Sky’s deal with […]

June 22, 2020