Samba TV, a global player in omniscreen advertising and analytics, has announced two key promotions based in the UK to drive growth and strengthen the company’s global partnerships. Samba TV is further strengthening its international presence with the promotion of David Barker to Senior Vice President of Global Commercial Partnerships. Having dedicated over 25 years […]
Linear TV audience activity has declined in the first three months of 2021 and advertising impressions have been eroded in the UK, the US, Australia and German according to data from smart TV devices from viewership data company Samba TV. The US and Australia saw the steepest decline among the four countries analysed, with minutes […]
The NBA held its very first play-in tournament last week, with eight teams vying for the final four play-off spots. The tournament was marked by some instant classics as the NBA’s star players squared off to keep their play-off hopes alive. The May 19th game between the Los Angeles Lakers and Golden State Warriors was […]
In Q1 2021, 6 per cent more linear TV minutes were watched overnight in the UK compared to Q4 2020, according to data from Samba TV. The number of minutes of daytime TV watched in the UK remained stable between Q4 2020 and Q1 2021. Samba TV’s State of Viewership Q1 2021 report shows the […]
Samba TV has released its quarterly State of Viewership report, showing viewership losses in the linear landscape compared to Q4 2020. According to Samba TV’s analysis, there was a 10 per cent quarter-over-quarter decline in the daily average number of TV-viewing US households consuming linear, along with a 14 per cent decline in total minutes […]
MiQ, a global programmatic media partner, has announced a strategic partnership with Samba TV, a global player in omniscreen advertising and analytics, to provide an enhanced advanced TV solution to marketers. The joint solution will offer clients better planning, activation, and measurement by leveraging TV consumption insights across Samba TV’s extensive first-party dataset in Canada. […]
Following the success of Godzilla vs Kong, HBO Max has another streaming hit on its hands. Nearly 3.8 million US households watched the new Mortal Kombat movie during its opening weekend, with viewership peaking at 1.7 million households on April 23rd, according to an analysis by Samba TV. That’s more viewership in just three days […]
Samba TV, a global player in omniscreen advertising and analytics, has announced the appointment of Tim Natividad to Senior Vice President of Agency and Brand Solutions, an executive leadership position to bolster the company’s relationship with marketers around the world. Previously heading up sales teams at Roku, Amazon, and Google, Natividad brings advertising industry experience […]
Samba TV, a global provider of omniscreen advertising and analytics, has announced a multi-market partnership with PubMatic, a sell-side platform for digital advertising. Samba TV’s first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the UK, Germany, […]
Samba TV reports that 954,000 UK households watched the colour version of Zack Snyder’s Justice League cut between March 18th and 24th on Sky Cinema Premiere. Almost half (48 per cent) of the UK households actually finished the movie during the first seven days, yet the average number of minutes of the movie watched per […]