Advanced Television

RTL

Austria: Magenta TV adds RTL+

Magenta TV is expanding its entertainment portfolio, making the RTL+ streaming service available to customers in Austria. RTL+ offers a range of reality shows, feature films, series, films, live sports and podcasts.When ordering RTL+ in combination with TV M or TV L, all existing or new customers can subscribe to the service at a discounted […]

January 24, 2025

Deutsche Telekom, RTL renew streaming partnership

Deutsche Telekom and RTL Group’s business unit, RTL Deutschland, have announced an agreement to renew their cooperation in streaming, which started at the end of 2020, for another five years. Under the terms of the agreement, RTL+ Premium is automatically included in most price plans of Deutsche Telekom’s TV offer, MagentaTV, without additional fees for […]

January 21, 2025

RTL AdAlliance updates leadership structure

RTL AdAlliance, RTL Group’s international media sales house, has announced updates to its leadership and organisational sales structure. Following the departure of Simone Blei, Artur Kobryn has been appointed as Vice President International Sales with immediate effect. RTL AdAlliance says that his extensive experience and strategic vision position him to lead the company’s international sales […]

January 21, 2025

smartclip, M6 Publicité tech partnership

smartclip, RTL Group’s adtech business, and M6 Publicité, the advertising sales house of Groupe M6, have announced a strategic technology partnership. smartclip’s advanced adtech solutions will progressively be integrated into M6 Publicité’s adtech stack, supporting Groupe M6’s ambition to triple its streaming revenues to €200 million by 2028. Similar to the recently announced technology partnership […]

December 17, 2024

Tewes named Antenna Group CEO

Antenna Group, the international media, content and entertainment organisation, has appointed Henning Tewes as Group Chief Executive Officer, effective January 1st 2025. With experience in television and new digital platforms, Henning brings business insight, having held multiple executive positions in the media and entertainment industry. Before joining Antenna, he led several companies and divisions of […]

December 16, 2024

RTL Deutschland integrates Virtual Minds’ Media Manager

Virtual Minds, the adtech specialist of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for Ad Alliance to make RTL Deutschland’s linear TV reach programmatically accessible. This is a milestone for cross-media advertising sales house Ad Alliance and a major […]

December 10, 2024

smartclip, Virtual Minds complete tech integration

Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]

November 27, 2024

RTL grows streaming business; lowers outlook

RTL Group has reported that January to September 2024 group revenue stable at €4.2 billion, as higher TV advertising and streaming revenue were offset by lower content revenue from Fremantle. Group revenue was down 1.5 per cent organically. Group revenue in Q3 2024 for continuing operations was down 5.5 per cent to €1.3 billion, mainly […]

November 13, 2024

Report: The role of AI in TV ad strategies

The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]

November 4, 2024

IP Austria part of RTL AdAlliance in 2025

From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]

October 28, 2024