Virtual Minds, the adtech specialist of ProSiebenSat.1 Media, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for Ad Alliance to make RTL Deutschland’s linear TV reach programmatically accessible. This is a milestone for cross-media advertising sales house Ad Alliance and a major […]
Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the way for broadcasters to leverage data for the […]
RTL Group has reported that January to September 2024 group revenue stable at €4.2 billion, as higher TV advertising and streaming revenue were offset by lower content revenue from Fremantle. Group revenue was down 1.5 per cent organically. Group revenue in Q3 2024 for continuing operations was down 5.5 per cent to €1.3 billion, mainly […]
The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]
From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]
Revenues from pay-TV and paid VoD in Germany grew by 8.8 per cent to €5.4 billion in 2023 reports VAUNET, the umbrella organisation of audio and audiovisual media companies in the country, in its Pay TV & Paid VOD in Germany 2023/2024 study. VAUNET expects additional growth of around 5 per cent for 2024, bringing total […]
RTL, the German broadcaster, and Paramount have withdrawn their bid to merge Super RTL, the children’s television network, with Nickelodeon, according to Reuters. The German cartel office said the withdrawal had occurred after it informed the companies that it intended to prohibit the planned merger. Super RTL, belonging to Bertelsmann’s RTL Group, first announced in […]
smartclip, RTL Group’s adtech development unit and a provider of adtech solutions across Europe, has expanded its integration capabilities, introducing SSP orchestration within smartx — its proprietary ad server and SSP. This innovation empowers media owners to streamline ad requests, manage inventory through a variety of third-party SSP partners, and optimise yield through a unified […]
RTL Deutschland and Vodafone will continue to bring RTL Deutschland’s content in streaming and linear TV to Vodafone’s 11 million+ TV customers. The partnership between the two companies has now been extended and will be expanded further in the future. To make it easier for Vodafone customers to access RTL Deutschland’s content and brands in […]
SDVI, a platform provider for cloud-native media supply chains, has announced that German media company RTL Technology, a subsidiary of RTL Deutschland, is deploying the SDVI Rally platform as part of a cloud transformation project. This move to a cloud-native media supply chain management platform, deployed by SDVI partner netorium AG, is intended to replace […]