The integration of IP Österreich into RTL AdAlliance is now complete. Austria’s multichannel advertising sales house will now operate entirely under the unified brand identity of RTL AdAlliance, the international sales house of RTL Group – combining international and national sales in Austria under one roof. As part of RTL AdAlliance, the company has adopted […]

RTL AdAlliance, RTL Group’s international media sales house, has entered a strategic partnership with AudienceProject, a provider of audience measurement and targeting solutions. The partnership enhances RTL AdAlliance’s targeting and measurement capabilities, paving the way for the launch of Audience Guarantee – a new product that enables advertisers in the Nordics to reach their target […]

RTL AdAlliance, the international sales house of RTL Group, is broadening its Addressable TV offering with the addition of Eurosport 1. The sports channel owned by Warner Bros Discovery is now being monetised by RTL AdAlliance with simplified access for European buyers outside of Germany and US advertisers and agencies wanting to reach the local […]

RTL AdAlliance is working with Virgin Media O2 to boost its ad sales strategy, making it easier for international advertisers to benefit from accessing the pay-TV provider’s growing library of FAST channels. The international sales house of RTL Group will add the 32 FAST channels that are part of Virgin Media O2’s Connected TV offering […]

RTL AdAlliance has revealed the fourth edition of its annual study – TheNew Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the fast-changing video content and advertising landscape, providing valuable insight into evolving viewing habits across 14 European markets and the US. The research […]

RTL AdAlliance has launched its AdManager – a self-service platform launched and operated by the international media sales house of RTL Group. This platform gives international advertisers direct, scalable entry to video content by some of the most demanded European broadcasters and media brands. With the same comfort advertisers know from social ad buying and […]

RTL AdAlliance, RTL Group’s international media sales house, has announced updates to its leadership and organisational sales structure. Following the departure of Simone Blei, Artur Kobryn has been appointed as Vice President International Sales with immediate effect. RTL AdAlliance says that his extensive experience and strategic vision position him to lead the company’s international sales […]

The latest TV Key Facts report from RTL AdAlliance, the international sales house of RTL Group, highlights the synergies between technology and human creativity in the evolving advertising landscape. Despite the growing influence of digital platforms, television maintains its strength, adapting to new technologies while preserving its unique ability to connect with audiences. In this […]

From July 2025 onwards, the multi-channel marketer IP Österreich will become part of RTL AdAlliance, the international advertising sales house of RTL Group. IP Österreich will merge its full portfolio with RTL AdAlliance. In addition, advertising clients will gain access to the advertising inventory of many European media brands and the premium content of the […]