WARC analysis of advertising spending forecasts for 100 markets worldwide, and the results of a survey by GWI of more than 715,000 consumers, show that advertiser spend on TV and social media is highly inflated in relation to daily consumption. These findings are by WARC, the international marketing intelligence service, as part of its new […]
Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million (€21.4m) in advertising; a figure that, comparatively, was equivalent to 5 per cent of the total income of traditional radio stations. However, a wide range of regional media types have started to embrace digital […]
The latest data from the BBC reveals there were a total 155 million plays for on-demand radio and podcasts on BBC Sounds this quarter, with 4.1 million plays for music mixes, up more than two million from this time last year. The average weekly BBC Sounds audience was 3.6 million across the app, website and […]
FreeWheel, a Comcast Company, announced partnerships with Cumulus Media and Triton Digital to bring Cumulus Podcast Network’s premium podcast inventory into the Strata media stewardship platform with industry-leading metrics and measurement. This partnership provides the 1100+ agencies using Strata’s platform with the ability to automate the podcast buying process within their existing platform workflow, including […]
Prince William will talk climate change with BBC Newscast’s Adam Fleming at Kensington Palace, ahead of the inaugural Earthshot Prize Ceremony – the prestigious environmental awards aiming to find solutions to the biggest challenges facing our planet. The TV and podcast interview will be broadcast on October 14th and consists of a thirty minute, one-to-one […]
Channel 4 has announced that Spirit Studios is the latest independent production company to join its Indie Growth Fund. Spirit Studios, founded by Peter Cowley and Matt Campion, creates and distributes original unscripted and scripted programming, podcasts and branded content. Spirit also owns and operates a portfolio of digital and social media channels including the […]
Law&Crime, the live trial and true-crime network, has announceed the launch of a new spinoff podcast hosted by the award winning team of They Walk Among Us. The new spinoff, They Walk Among America premieres on September 28th, adding to Law&Crime’s growing podcast network. Launched in September 2016 and produced by Benjamin and Rosanna Fitton, […]
The Swedish audiobook market shows signs of strength according to Mediavision analysis. Total revenues for the Swedish audio streaming subscription market grew by SEK 100 million in H1 2021, compared to the same period in 2020. There are however indications of household penetration approaching maturity. Recent years have been eventful for the Swedish audiobook industry. […]
WARC, the global authority on marketing intelligence, has unveiled the results of a study conducted in collaboration with iHeartMedia, the US audio media company, on media consumption and audio investment in the US. The report highlights a divergence between consumption and investment. While 31 per cent of the average consumer’s media consumption is now audio, […]
Only Murders in the Building, the hit original comedy series starring Steve Martin, Martin Short and Selena Gomez has been picked up for a second season. The show streams on Hulu in the US, Star+ in Latin America, and on Disney+ in all other territories, including Europe. “Everyone in our amazing ‘Building’ worked with such […]