While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

According to research by analyst firm Interpret, only 20 per cent of streaming subscribers are content to stay with their current providers. The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay-TV cord and sign up for new services, but subscriber churn has become an increasing problem for […]

According to US multiplay telco Comcast, video was the number one traffic driver for its Internet customers in 2020, accounting for 71 per cent of all downstream traffic over its network, a growth of 70 per cent from 2019. In analysing how its customers consumed video and entertainment in 2020, the biggest takeaway was that […]