Advanced Television

Peter Rabbit

How brands and celebrities cash in on licensed content

The first ever licensed merchandise, which is where characters and brands are used to create products with official permission, was produced in the early 20th century. Peter Rabbit soft toys, which were licensed for production by the author Beatrix Potter in 1903, was the first recorded example of this practice. Since then, officially licensed products […]

April 14, 2026

Sky and Sony extend content deal

Sky and Sony Pictures Television (SPT) have agreed a new long-term partnership across the UK and Ireland, Germany, Italy, Austria and Switzerland. The deal means that all new and future Sony Pictures Entertainment (SPE) feature film releases including recent hits Jumanji: The Next Level, Little Women, Bad Boys For Life and the forthcoming sequel Peter […]

July 8, 2020