Advanced Television

Peacock

Research: Social media creators driving viewers to SVoDs

CreatorIQ, the influencer marketing platform, has released findings showing increased creator marketing efforts from Netflix, Prime Video and Peacock, as streaming services look to stand out in a crowded space. For streaming services, creators have become an essential tool to tap into digital subcultures and communities, engaging the most relevant fans for new and existing […]

December 15, 2022

Data: World Cup boosts streaming app installs

Mobile marketing analytics platform, Adjust, and app intelligence provider, Apptopia, have released data on streaming app installs, sessions and session lengths pertaining to FIFA World Cup. Key insights include: Streaming app installs spiked globally during opening day. The start of the FIFA World Cup took place on November 20th and it was one of the […]

December 6, 2022

Research: Hulu appeal lessens

Hulu users, including paid subscribers and unpaid users, are less likely to turn to the service for viewing network TV shows than they were in previous years, according to data from Kagan’s US online Consumer Insights surveys. Results show that the decline of users indicating they most enjoy prior seasons of network TV series on […]

December 2, 2022

Bros heading to Peacock

Peacock has announced that Universal Pictures Bros will be exclusively available in the streaming platform from December 2nd. Bros, written by and starring Billy Eichner, is a romantic comedy about two gay men maybe, possibly, probably, stumbling towards love. The movie currently holds an 88 per cent Fresh rating on review aggregation site Rotten Tomatoes. Bros […]

November 29, 2022By Nik Roseveare

Comcast to offer personalised World Cup experience

US multiplay operator Comcast has unveiled plans to deliver a personalised, interactive and bilingual viewing experience for the FIFA World Cup Qatar 2022 across its entertainment platforms, including Xfinity X1, Xfinity Flex, the Xfinity Stream app and XClass TV. The platforms will aggregate all available English and Spanish live coverage and on demand replays into […]

November 18, 2022

NBCUniversal’s One Platform hits Key Milestones

NBCUniversal unveiled key enhancements to One Platform, its advertising technology, data, and measurement offering. Since itsdeveloper conference One22in March, the company has expanded its partnerships, and rolled out more capabilities offering advertisers new scale and precision targeting, activation and automation technologies, new data and currency options within a 100 percent premium content portfolio. Everything announced […]

November 16, 2022

Peacock US adding live stream of NBC stations

Peacock Premium Plus customers in the US will soon have 24/7 access to watch their local affiliate station through a channel on their Peacock homepage.  The live stream channel, which will be available in all 210 NBC affiliate markets on November 30th, will include NBC’s full lineup of local news, sports and weather, market-by-market, as […]

November 9, 2022

Sky, Peacock order new The Day of the Jackal series

Sky and Peacock have announced a new original series inspired by Frederick Forsyth’s seminal thriller The Day of the Jackal and the award-winning 1973 film adaptation from Universal Pictures. The new series is a contemporary reimagining of the novel and film. While remaining true to the DNA of the original IP, the drama will delve […]

November 3, 2022By Nik Roseveare

Peacock adding Hallmark hub

Peacock has entered into an agreement with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama as part of a first-of-its-kind linear plus SVoD deal for the network. Going live in the US on November 2nd, the dedicated brand hub will be prominently featured on Peacock’s […]

October 31, 2022

The Silent Twins heading to Peacock

Peacock has announced Focus Features The Silent Twins will stream exclusively on the streaming service from November 4th. The Silent Twins is the latest addition to Peacock’s growing library of iconic films, including Halloween Ends, Honk For Jesus. Save Your Soul, Minions: The Rise of Gru, Jurassic World Dominion, Vengeance, Brian and Charles and The […]

October 28, 2022By Nik Roseveare