LiveRamp and FreeWheel have partnered to introduce a new solution that enables advertisers to buy a greater amount of addressable advertising inventory in the connected television sector. This is a new global partnership. The core offering includes FreeWheel incorporating support for LiveRamp’s identifier, RampID, powered by LiveRamp’s Authenticated Traffic Solution publisher partners into FreeWheel’s TV […]
Global SVoD revenues will reach $127 billion (€119bn) by 2029; up from $107 billion in 2023, according to the Global SVOD Forecasts report from analyst firm Digital TV Research. The US and China will account for half of the 2029 total. The US will add $2 billion of the $20 billion extra SVoD revenues between […]
The MTV Staying Alive Foundation, Paramount Global’s non-profit dedicated to equipping and empowering young people to make informed choices about their health, rights and well-being, today marked its 25th anniversary, which coincides with the UN General Assembly’s Sustainable Development Goals agenda in New York, where world leaders are focusing on renewing momentum and action. The […]
Paramount has announced the upcoming launch of its streaming service Paramount+ in Japan with J:COM, the cable television operator and broadband internet provider, and with pay-TV service Wowow. Japan is the second market in Asia to launch the service, following its debut in Korea last year. Beginning December 1st, Paramount+ will bring its catalogue films […]
Swisscom has announced a partnership with Paramount to add the Paramount+ streaming service to blue TV. Customers in Switzerland can now access the a range of premium content, including blockbuster movies such as Scream and Top Gun: Maverick, family favourites such as Paw Patrol, plus the latest series like Tulsa King and Special Ops: Lioness. […]
Fabric, a specialist in media and entertainment catalogue management, is collaborating with industry leaders IMDb, FOX Entertainment, Paramount, ITV, EIDR, and Xperi to solve one of the entertainment industry’s most persistent challenges: the efficient management and delivery of accurate metadata for content. The Authenticated Data Specification (ADS) Accelerator Project at IBC brings together major players across […]
Ampere Analysis forecasts that the number of households taking at least one subscription OTT service in Western Europe is set to surpass North America in 2024, with the UK and Germany driving much of this growth. North America (US plus Canada) will fall to the world’s third-largest geographic region for streaming homes after Asia, and […]
Lion Television, the producer of specialist and factual content, has appointed Daniel Pearl as its new Creative Director. Pearl joins from Paramount where he was Commissioning Editor of Unscripted for Paramount+ and Channel 5. He has previously held a number of senior roles at the BBC and Channel 4. During his career Pearl has produced […]
SkyShowtime has announced that Original series Mentiras Pasajeras (‘Fleeting Lies‘) will premiere exclusively on the service from October 9th, with new episodes available to stream every Monday. The series’ cast includes Elena Anaya, Pilar Castro, Hugo Silva, Quim Gutiérrez and Susi Sánchez, alongside an A-list roster of guest stars including María Botto, Pedro Casablanc and Estefanía […]
Ziggo, the Netherlands’ TV provider, and SkyShowtime are expanding their partnership. Starting this autumn, SkyShowtime — with its line-up of exclusive series and movies from Paramount and Universal — will be provided to TV Max subscribers replacing the Movies & Series XL package – and as an extra benefit for customers who combine their Ziggo […]