AdImpact, the advertising intelligence company analysed ad impressions for US streaming platform providers from Q1 2023 through Q1 2024 to understand the advertising marketplace for streaming platforms in advance of the 2024 Upfronts, providing marketers a view into the performance of potential streaming partners. The report found that Paramount+ had the highest amount of overall […]

The Board of Directors of Paramount Global has announced that – as expected – Bob Bakish, President and CEO, is stepping down from his role as CEO and from the Board of Directors. To lead and oversee the company moving forward, Paramount Global has established an Office of the CEO, consisting of three senior company […]

Bob Bakish, Paramount Global CEO, is reportedly set to resign – or be ousted from the company – amid tensions as the company explores a merger. The media conglomerate is currently in a 30-day exclusive negotiating period with Skydance Media, who have partnered with investment firms RedBird Capital and KKR to acquire Paramount controlling shareholder […]

Paramount+ has announced that the upcoming docuseries Lolla: The Story of Lollapalooza will premiere exclusively on the service in the US and Canada on May 21st and on May 22nd in the UK, Australia, Latin America, Brazil, France, Germany, Switzerland and Austria. Directed by Michael John Warren and executive produced by James Lee Hernandez and Brian […]

Pluto TV, the free ad-supported streaming television service, is providing South Park fans around the globe with a new way to enjoy the hit franchise, as the platform launches a special category dedicated to the celebrated animated series. Starting this April, Pluto TV will build on the franchise;s success on the platform, offering viewers an […]

SkyShowtime and Paramount Advertising International have announced an exclusive deal for Paramount to handle SkyShowtime’s advertising sales across all of its markets. Through this partnership, SkyShowtime and Paramount’s global ad sales business will provide advertisers with unified access to premium advertising in 20+ European markets. SkyShowtime’s new Standard with Ads plan will be available from […]

US private equity group Apollo Global is considering hooking up with Sony Pictures Entertainment to make a joint takeover bid for Paramount Global to rival the deal on the table between controlling shareholder Shari Redstone and Skydance, the film studio. The potential of the bid is at an early stage, according to reports. If a […]

Paramount+ and the National Park Foundation have announced that Paramount+ will become the first official streaming partner of the National Park Foundation and offer content through live streams and additional VoD national parks content. The collaboration will kick off this Earth Day on April 22nd. Through this partnership, Paramount+ will provide funding to help support […]

Yahoo Advertising has announced that Yahoo Identity Solutions will launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal and FreeWheel. With Yahoo Identity Solutions services including Yahoo ConnectID and Next-Gen Solutions, Yahoo DSP advertisers can continue to target and measure the performance of their campaigns across CTV environments in the identity-constrained world, for both […]

Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]