LG Ad Solutions has released The Big Shift 2025 | Australia Edition, a research study highlighting how Australian viewing habits are evolving in the era of Connected TV (CTV). Among the key findings: 50 per cent of Australian CTV viewers now rely on the TV’s home screen as their primary guide for what to watch, […]
OzTAM, Australia’s official source of television audience measurement intelligence, has announced that Netflix has joined its audience measurement ecosystem, marking a major milestone in local media measurement transparency and collaboration. This partnership sees Netflix become the first global streaming platform to have its audience independently measured and reported by OzTAM. It also represents a significant […]
OzTAM has introduced connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) Report. This enhancement evolves the VPM service from a 1:1 people-to-device measure for broadcaster VoD (BVoD) to reflect that people often watch BVoD content together on a CTV. Co-viewing expands on the demographic profiles that OzTAM introduced to the VPM service […]