Throughout the pandemic, MediaRadar reports that it uncovered numerous categories that flourished while lockdowns were enforced. Streaming services, pet supplies, home furnishings, direct response companies and alcoholic beverages became a sweet spot for ad sales. Now, as the market shifts once again, MediaRadar is seeing a change in ad spend. MediaRadar conducted an analysis based […]
A survey from the VAB Measurement Innovation Task Force has found that US networks and advertisers are adopting new currencies and measurement solutions at higher levels of use and investment than ever before. The survey – whose findings represent 90 per cent of the TV ad revenue in the market, inclusive of the major TV […]
FAST Channels TV has partnered with Digital TV Cyprus (part of the Digital Tree Group) to deliver over 20 FAST linear channels to the country’s first OTT platform, to enhance the platform’s content experience and offering. The partnership adds a portfolio of movies and TV series to the Digital TV platform such as A+ Cinema, […]
Beyond Rights has signed a deal to collaborate with OTTera, a digital content distribution business. The new collaboration will focus on supporting Beyond Rights’ rapidly developing FAST strategy and will see a suite of both branded and IP-lead FAST channels launched around the globe over the coming months. Based in Los Angeles, OTTera is known […]
StreamAMG have been chosen by Premier League football club Brentford to supply the technology behind their new online video service. From the start of the 2022/23 season, the West London club will use StreamAMG’s suite of products to power BuzzBox, a new service that offers on-demand video content and audio commentary to supporters. Following a […]
Clix, the free US streamer that aims to make it easier to find what to watch, has passed eight million registered users with 99.4 per cent watching on their mobile phones. Launched ten months ago, Clix reports it has nearly 6 million monthly active users, 57 per cent are new visitors, and more than 50 […]
Voot, the Viacom18-owned VoD platform in India says it has consistently worked towards amping up its efforts to entice its viewers across demographics. With its recent Kannada content slate announcement, comprising of shows and movies like ‘Humble Politician Nograj’, ‘Badava Rascal’, ‘Honeymoon’, ‘Dear Vikram’ etc., the platform has successfully amplified its regional content repertoire to […]
More than half of advertisers using Connected TV/OTT will increase spending, with an average increase of 22 per cent, according to a 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion, the premium CTV/OTT advertising solution for regional and local advertisers. The survey reveals that investment and optimism for CTV advertising are already high and continuing […]
Research firm Parks Associates’ OTT Video Market Tracker service recently reported service-stacking is at an all-time high in the US. Parks Associates’ quarterly survey of 10,000 US Internet households finds 50 per cent reported subscribing to four or more OTT services in 1Q 2022, with nearly a quarter having nine or more services. “Service-stacking in […]
Video software provider Synamedia has acquired Quortex, the privately-held provider of a cloud video delivery platform. Financial details were not disclosed. With this acquisition, Synamedia says it will enhance its cloud Video Network capabilities, complementing its VIVID Workflow as-a-Service (WaaS) with a set of solutions for OTT content processing, disaster recovery, long-tail content processing for […]