Research conducted by digital security specialist Irdeto in collaboration with research firm Omdia found that 84 per cent of game developers are continuously concerned about tampering and piracy. In-game cheating is a concern for 70 per cent of respondents, a feeling that increases among larger companies, where 85 per cent express worry. Video games protection […]

Research from market analyst firm Omdia shows that Google, Amazon, Meta (formerly Facebook), and Apple – collectively GAMA – will command 70 per cent of the online advertising market outside of China by the end of 2021. The latest outlook comes from Omdia’s Advertising Intelligence Service, which provides net advertising revenue forecasts split by media, […]

Global wireless 5G connections have reached 438 million by the third quarter of 2021 and are on pace to exceed 540 million by the end of the year, according to data from research firm Omdia, reports 5G Americas, the wireless industry trade association and voice of 5G and LTE for the Americas. “Despite challenging times […]

LG Electronics says it has now shipped more than 10 million units of its high-end OLED televisions. The overall enthusiasm for OLED screens is now achieving sales at a far faster rate. Premium grade OLEDs have been available since 2013, but it took the South Korean electronics giant seven years to reach the 5 million […]

María Rua Aguete, Senior Research Director/Media & Entertainment at Omdia, told delegates to the 4K/HDR Summit in Malaga that 8K television ownership will be extremely modest. “8K will grow very slowly, even slower than we thought last year. Even in Japan, the only country that has launched an 8K channel, there is no clear commercial […]

Omdia’s Research Director Paul Gray believes that there’s definitely a future for 8K experiences and, where suitably equipped, large cinema screens could be a major attraction for live events. In an interview on the current 8K Association’s newsletter, Gray says that even though some recent broadcasting-based sectors have reached the end of their expansion and […]

The state of the race for 5G subscriber adoption has tightened up significantly, as global wireless 5G connections for Q1 2021 have been adjusted to 298 million, according to 5G Americas, the wireless industry trade association and voice of 5G and LTE for the Americas. Last quarter, 5G Americas reported that data provided by research […]

While pay-TV is largely stable, and SVoD continues to grow, OMDIA’S latest consumer survey (April 2021) suggests that a significant number of users are eschewing AVoD and instead increasingly consuming content via paid alternatives. The launch of Studio AVoD service will draw viewers away from BVoD, reducing the overall number of services that a consumer […]

Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-Covid-19 online video

The number of OTT video services used per OTT video user has risen to more than 7.2 different services per month in the US, according to data from research firm Omdia. The increase in online video usage across the globe in 2020 has been driven by a greater uptake of subscription video platforms, which in […]