Pay-TV revenues and subscriber numbers will continue to exceed those for online services in CEE over the next five years, according to research firm Omdia. The findings were shared in a presentation at NEM Zagreb by Omdia’s senior research director for media & entertainment, Maria Rua Aguete, who revealed that pay-TV revenue is predicted to […]

Paul Gray, senior director of research at Omdia, speaking at the Malaga 4K HDR Summit, told delegates that the industry is in the third wave of streaming. “We have gone from audio streaming to video streaming. Now we are streaming in the cloud,” said Gray. He has also made a very strong definition of the […]

Advertisers are moving away from platforms such as Meta and YouTube towards TikTok, according to Maria Rua Aguete, Senior Research Director, Consumer research Group, Media and Entertainment at Omdia. Delivering a ‘Global media and entertainment trends’ overview at the Media & Entertainment Leaders Summit in London, Rua Aguete, noted the increasing interest in advertising on […]

Omdia’s latest Display long-term demand forecast tracker indicates that area demand for displays in 2023 will grow by 6.2 per cent year-on-year (YoY). With softened inflation and slowing interest rate hikes, plummeting demand has bottomed out, thereby making way for a rebound to normalisation in demand by the second half of 2023. Display demand in […]

Findings from technology research and advisory group Omdia show that TikTok has leapfrogged Netflix to become the second most popular service in the US, with only YouTube retaining the crown for under-35s viewing. The service remains heavily skewed by age and occupies sixth place for above 35 years old. The results from Omdia’s latest consumer […]

The connected car market is the latest battleground for media companies, as they prepare to fight for a piece of an addressable market that will be comparable in scale to that of pay-TV set-top boxes by 2025, according to Omdia research. Omdia expects connected car numbers to increase from 230 million in 2021 to reach […]

In the next five years, online advertising revenues will almost double from $190 billion (€194bn) in 2022 to $362 billion in 2027 according to findings from technology research and advisory group Omdia. “Netflix is expected to generate just under a quarter of its revenue from advertising by 2027 in the US,” advises Maria Rua Aguete, […]

The global uptake of wireless 5G networks is now doubling every year to reach 813 million connections by the end of the second quarter of 2022, according to data from research firm Omdia and trade organisation 5G Americas. 5G connections will reach 1.1 billion by the end of 2022. “The progress of 5G continues throughout […]

The global smart home market is expected to experience consecutive years of softening growth starting in 2021 before an upward trajectory resumes in 2023 according to Omdia. The downward trend is attributed to a combination of factors including wage stagnation, increased unemployment and a large decline in projected retail sales, especially in 2022. Strong growth, […]

Findings from research and advisory group Omdia indicate that nonlinear viewing continues to gain greater hegemony in the daily viewing habits of TV users across the US, Europe and Australia with online long form and social media video viewing growing beyond the previous year’s boom in viewing time. Omdia’s new Cross-Platform Television Viewing Time Report […]