Samsung Electronics has announced that it has ranked as the world’s No.1 TV brand for the 20th consecutive year, based on revenue share. Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1 per cent share of the global TV […]

Global TV shipments remained flat year-on-year at 61.5 million units in Q2 2025, despite a sharp decline in China, according to data from Omdia’s TV Sets (Emerging Technologies) Market Tracker: History – 4Q25. Shipments in China fell by 25.3 per cent year-on-year, as government subsidies ended and many consumers brought forward upgrades over the past […]

Microdramas are rapidly emerging as one of the fastest-scaling formats in online video. Omdia’s analysis of mobile usage data shows that, in the US. users now spend more time per day watching microdramas on mobile apps than they do watching Netflix, Disney+ or Prime Video on mobile devices. Omdia estimates global microdrama revenues reached $11 […]

Netflix has entered a new ad-funded era. Subscription fees still provide the bulk of its revenue with ad revenue accounting for just 3 per cent of its total full-year earnings, but the streaming platform’s ad tier has evolved from experimental offerings to a primary engine for platform growth. According to WARC forecasts, the company is […]

YouTube has reached 29 billion videos as of December 2025, with modern growth driven by Shorts, AI-generated content, and expansion in markets such as India, according to research from Omdia. “YouTube is the most popular video service globally and is on track to reach 30 billion videos in early 2026,” said Daoud Jackson, Senior Analyst […]

Retailers are forecast to control 47 per cent of the North American TV operating system (OS) market by 2029, up from 27 per cent in 2025, according to Omdia’s TV Design & Features Tracker. The rapid shift underscores how retailers are prioritising e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a […]

Latin America is emerging as one of the fastest-growing media markets globally, with revenues forecast to reach $65 billion (€55.5bn) in 2026, representing a 10.7 per cent year-on-year growth, according to Omdia data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during Content Americas. This growth significantly outpaces the US, which […]

According to Omdia, the global smartphone market grew 4 per cent YoY in Q4 2025, supported by seasonal demand and improved inventory discipline, even as rising component costs began to weigh on a few vendors. Growth was concentrated among leading vendors, including Apple and Samsung, across key regions. Apple led the smartphone market in Q4 […]

According to research from Omdia, global spending on cloud infrastructure services reached $102.6 billion (€87.3bn) in Q3 2025, representing 25 per cent year-on-year growth. Market momentum remained stable, marking the fifth consecutive quarter in which growth has remained above 20 per cent highlighting continued strength across the sector. This performance reflects a significant shift in […]

The global wireless industry continued its rapid expansion in the third quarter of 2025, with global 5G connections reaching 2.8 billion worldwide, according to data from Omdia and trade body 5G Americas. North America remains one of the world’s most technologically advanced 5G markets, achieving exceptionally high adoption levels driven by strong consumer uptake and […]