The Latin American media and entertainment market is experiencing unprecedented transformation, with streaming adoption and ad-supported business models propelling the region toward $55 billion (€47.2bn) in revenues by 2025, according to Omdia research presented at MIPCOM. Maria Rua Aguete, Head of Media and Entertainment at Omdia, revealed during a MIP Cancun preview panel that Latin […]

Microdramas, the short-form scripted video format, are on track to generate $11 billion (€9.5bn) in global revenues by 2025, according to data presented at MIPCOM by Maria Rua Aguete, Head of M&E, Media and Entertainment at Omdia. The findings highlight the explosive growth of microdramas; compact, emotionally charged series designed for mobile viewing, typically running […]

Broadband Service Providers (BSPs) are overwhelmingly planning to move to Broadband Forum’s User Services Platform (USP/TR-369) standard in order to introduce AI, Wi-Fi sensing, L4S, and more into their home broadband offerings. This is part of their ongoing drive to deliver differentiated services and boost customer revenue, a report has revealed. The Future of the […]

The animation industry’s environmental impact has taken centre stage at MIA Market on, where Maria Rua Aguete, Head of Media and Entertainment at Omdia, moderated a panel on Green Animation. While animation might seem environmentally neutral due to its digital nature, the reality is starkly different. Modern animated productions require massive computational power for rendering, […]

According to data from 5G Americas and Omdia, global 5G connections climbed past 2.6 billion in Q2 2025 — a 37 per cent year-over-year surge – and are projected to reach nearly 9 billion by 2030, representing 60 percent of all wireless connections worldwide. In parallel, global cellular data consumption grew by 15 per cent […]

Annual TV shipments are projected to see minimal growth over the next five years, but the ultra large segment (80 inches and above) is expected to increase by 44 per cent from 2025 to 2029, representing a CAGR of 10 per cent, according to analysis from Omdia’s quarterly TV Sets Market Tracker. Falling prices of […]

Research from Omdia presented at IBC 2025 in Amsterdam reveals a fundamental shift in the streaming media landscape, with major platforms moving from fierce competition to strategic collaboration in what Maria Rúa Aguete Head of M&E at Omdia called Streaming Love – a new era of partnerships between previously competitive giants. “The ‘Streaming Wars’ narrative […]

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV  screens. “YouTube’s cross-platform strategy […]

The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise […]

South Korea is establishing itself as one of the world’s biggest markets for Free Ad-Supported Streaming TV (FAST), according to research from Omdia. The country is set to become the 12th largest global FAST market by 2030, with revenues projected to double from $23 million (€19.8m) in 2024 to $48 million. Speaking at the International […]