Retailers are forecast to control 47 per cent of the North American TV operating system (OS) market by 2029, up from 27 per cent in 2025, according to Omdia’s TV Design & Features Tracker. The rapid shift underscores how retailers are prioritising e-commerce-driven retail media advertising over traditional TV shipment leadership. This trend was a […]

Latin America is emerging as one of the fastest-growing media markets globally, with revenues forecast to reach $65 billion (€55.5bn) in 2026, representing a 10.7 per cent year-on-year growth, according to Omdia data presented by Maria Rua Aguete, Head of Media & Entertainment at Omdia, during Content Americas. This growth significantly outpaces the US, which […]

According to Omdia, the global smartphone market grew 4 per cent YoY in Q4 2025, supported by seasonal demand and improved inventory discipline, even as rising component costs began to weigh on a few vendors. Growth was concentrated among leading vendors, including Apple and Samsung, across key regions. Apple led the smartphone market in Q4 […]

According to research from Omdia, global spending on cloud infrastructure services reached $102.6 billion (€87.3bn) in Q3 2025, representing 25 per cent year-on-year growth. Market momentum remained stable, marking the fifth consecutive quarter in which growth has remained above 20 per cent highlighting continued strength across the sector. This performance reflects a significant shift in […]

The global wireless industry continued its rapid expansion in the third quarter of 2025, with global 5G connections reaching 2.8 billion worldwide, according to data from Omdia and trade body 5G Americas. North America remains one of the world’s most technologically advanced 5G markets, achieving exceptionally high adoption levels driven by strong consumer uptake and […]

At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]

A report from Omdia reveals that Latin America’s smartphone market grew 1 per cent YoY in Q3 2025, with shipments reaching 35.2 million units, the highest quarterly level since Q4 2015. The region’s resilience amid economic uncertainty, cautious inventory management, and moderate consumption was reflected in shipments across top vendors. Samsung led with 11.6 million […]

A report from analyst Paul Gray, delivered at the Seville, Spain, 4K HDR Summit in mid-November, showed China’s rapid shift toward larger TV sizes — with 65-inch now becoming the average size of new sets sold this year in Europe. China’s unique manufacturing and logistics advantages are accelerating this growth, says Gray, while aggressive innovation […]

The US remains the world’s most influential media and entertainment (M&E) market, generating 39 per cent of global revenues. Out of the $1.1 trillion (€0.94tn) worldwide M&E economy, the US alone contributes $430 billion. It also dominates streaming, accounting for 53 per cent of global SVoD revenues ($181 billion), 80 per cent of the FAST […]

Broadcasters across the Middle East and North Africa are increasingly rethinking their digital strategies, according to research from Omdia. Many are moving away from standalone OTT platforms and exploring partnerships with established streaming services, a trend highlighted by the newly announced partnership between Abu Dhabi Media (ADM) and Starzplay. This deal aligns with the patterns […]