According to data from 5G Americas and Omdia, global 5G connections climbed past 2.6 billion in Q2 2025 — a 37 per cent year-over-year surge – and are projected to reach nearly 9 billion by 2030, representing 60 percent of all wireless connections worldwide. In parallel, global cellular data consumption grew by 15 per cent […]

Annual TV shipments are projected to see minimal growth over the next five years, but the ultra large segment (80 inches and above) is expected to increase by 44 per cent from 2025 to 2029, representing a CAGR of 10 per cent, according to analysis from Omdia’s quarterly TV Sets Market Tracker. Falling prices of […]

Research from Omdia presented at IBC 2025 in Amsterdam reveals a fundamental shift in the streaming media landscape, with major platforms moving from fierce competition to strategic collaboration in what Maria Rúa Aguete Head of M&E at Omdia called Streaming Love – a new era of partnerships between previously competitive giants. “The ‘Streaming Wars’ narrative […]

Research presented at IBC 2025 in Amsterdam reveals that YouTube has cemented its position as the number one video service across all devices, with consumption increasingly shifting to Connected TV environments. The findings show that in the US, more than 50 per cent of YouTube users now watch content on CTV  screens. “YouTube’s cross-platform strategy […]

The retail media sector is projected to exceed $300 billion (€257.8bn) by 2030, accounting for approximately 20 per cent of total global advertising revenue, according to research from Omdia. This growth trajectory follows the rapid expansion of retail media as more players enter the market. Retail media networks are platforms that enable brands to advertise […]

South Korea is establishing itself as one of the world’s biggest markets for Free Ad-Supported Streaming TV (FAST), according to research from Omdia. The country is set to become the 12th largest global FAST market by 2030, with revenues projected to double from $23 million (€19.8m) in 2024 to $48 million. Speaking at the International […]

Smartphone shipments into Europe (excluding Russia) fell by 9 per cent to 28.7 million units in Q2 2025, according to Canalys (now part of Omdia). A restrained consumer and economic outlook is still limiting demand, making Europe the worst-performing smartphone region worldwide in Q2. On the vendor ranking table, Samsung sustained a confident lead, despite […]

A report commissioned by Irdeto, a specialist in digital platform cybersecurity, and developed by research firm Omdia, highlights the critical role of secure Customer Premises Equipment (CPE) in the future of digital services. Titled Secure CPE: Gateway to the Next Trillion Dollars, the paper explores how next-generation CPE will shape the competitive landscape for broadband […]

According to research from Canalys (now part of Omdia), Africa posted solid 7 per cent year-on-year smartphone shipment growth, reaching 19.2 million units in Q2 2025 – making it one of the best-performing regions worldwide. This growth was powered by easing inflation in key markets, such as Egypt, Nigeria and South Africa, and currency stability […]

Research from Canalys (now part of Omdia) reveals that the Middle East’s (excluding Turkey) smartphone market grew 15 per cent to 13.2 million units in Q2 2025, making it the strongest-growing region worldwide. The rebound was powered by value-conscious buyers, festive season spending and strong economic momentum, positioning the region for continued expansion in smartphone […]