Advanced Television

Omdia

Data: US nears universal 5G adoption

The global wireless industry continued its rapid expansion in the third quarter of 2025, with global 5G connections reaching 2.8 billion worldwide, according to data from Omdia and trade body 5G Americas. North America remains one of the world’s most technologically advanced 5G markets, achieving exceptionally high adoption levels driven by strong consumer uptake and […]

December 12, 2025

Forecast: YouTube TV largest pay-TV operator in US by 2027

At the NEM Zagreb conference, María Rúa Aguete, Head of Media and Entertainment at Omdia, unveiled insights that signal a historic transformation in the US pay-TV market. According to Omdia’s latest forecasts, YouTube TV is on track to surpass Charter and Comcast to become the largest pay-TV operator in the US by 2027. Presenting on […]

December 11, 2025

Report: LatAm smartphone shipments highest since 2015

A report from Omdia reveals that Latin America’s smartphone market grew 1 per cent YoY in Q3 2025, with shipments reaching 35.2 million units, the highest quarterly level since Q4 2015. The region’s resilience amid economic uncertainty, cautious inventory management, and moderate consumption was reflected in shipments across top vendors. Samsung led with 11.6 million […]

December 3, 2025

Report: Larger TV size sales continue to grow

A report from analyst Paul Gray, delivered at the Seville, Spain, 4K HDR Summit in mid-November, showed China’s rapid shift toward larger TV sizes — with 65-inch now becoming the average size of new sets sold this year in Europe. China’s unique manufacturing and logistics advantages are accelerating this growth, says Gray, while aggressive innovation […]

December 1, 2025By Chris Forrester

Report: Korean FAST channels have significant potential in US

The US remains the world’s most influential media and entertainment (M&E) market, generating 39 per cent of global revenues. Out of the $1.1 trillion (€0.94tn) worldwide M&E economy, the US alone contributes $430 billion. It also dominates streaming, accounting for 53 per cent of global SVoD revenues ($181 billion), 80 per cent of the FAST […]

November 14, 2025

ADM, Starzplay deal highlights growing broadcaster collaboration in MENA

Broadcasters across the Middle East and North Africa are increasingly rethinking their digital strategies, according to research from Omdia. Many are moving away from standalone OTT platforms and exploring partnerships with established streaming services, a trend highlighted by the newly announced partnership between Abu Dhabi Media (ADM) and Starzplay. This deal aligns with the patterns […]

November 4, 2025

Forecast: Global TV and video market at $1tn by 2030

The combined online video and traditional TV markets, including revenue from subscriptions, on-demand transactions and advertising, are on track to reach $1 trillion (€0.86tn) in annual revenue by 2030. The findings come from two Omdia reports: Global Streaming: Key trends 2025–30 and Pay TV & Online Video: Global. With pay-TV flat, all of the growth […]

October 31, 2025

Forecast: 6G, AI investment to drive CP industry growth

Global Communications Providers (CP) revenue is expected to reach $5.6 trillion (€4.8tn) by 2030, growing at a 6.2 per cent CAGR from 2025, according to Omdia’s global forecast for CP revenue and capital expenditure (capex). This steady growth is driven by technology innovation, infrastructure expansion, and strategic investment in 6G and AI. The report shows […]

October 29, 2025

Forecast: Telco network cloud spend at $24.8bn by 2030

Global spending on telco network cloud infrastructure and software is projected to grow from $17.4 billion (€14.9bn) in 2025 to $24.8 billion by 2030, representing a compound annual growth rate (CAGR) of 7.3 per cent, according to Omdia’s Telco Network Cloud Market Tracker – 2025 Annual Forecast Report. The report highlights a significant acceleration in […]

October 27, 2025

Forecast: 5G FWA to reach 150m subs by 2030

Global 5G Fixed Wireless Access (FWA) subscriptions are set to more than double by 2030, according to Omdia’s 5G FWA Go-to-Market Strategies – 2025. The research highlights strong momentum across key markets led by India and the US and identifies FWA as the fastest-growing broadband access technology. “Tier 1 operators must evolve beyond legacy deployment […]

October 21, 2025