Nielsen has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. Nielsen’s transformative cross-media solution, called Nielsen ONE, aims to evolve the current metrics that underpin the video advertising ecosystem using a phased approach. The company plans to launch its single measurement solution beginning in Q4 2022 […]
Information, data and market measurement firm Nielsen says its new ID resolution system will underpin its audience and outcomes measurement products in a cookie-less world to support cross-media, including digital. Consistent with its mission of providing trusted and independent measurement, Nielsen will continue to deliver holistic, people-based measurement across all platforms and publishers and deduplicate […]
Following the 2020 US presidential elections, streaming device and platform specialist Roku has released new data detailing the significant growth in consumption of election-related news via streaming on the Roku platform. The analysis coincides with newly-released data from a nationwide survey of more than 2,000 US adults, conducted by The Harris Poll for Roku prior […]
Vizio Ads, the direct-to-device advertising business for Vizio, the US-based TV brand, has announced that it will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimise digital audience metrics across Vizio SmartCast inventory on Vizio connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on Vizio that […]
US viewers watched CNN in record-breaking numbers during election week as news networks topped primetime and total day charts, says Nielsen. CNN drew a network record 6.1 million viewers in primetime during the week to top all networks. Fox News and MSNBC also drew big numbers for the week, averaging 5.9 million and 4.7 million […]
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]
Nielsen has announced that YouTube’s streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on both the YouTube and YouTube TV apps on connected TVs (CTV). This announcement expands Nielsen’s ability to measure YouTube beyond computer and mobile and […]
Nielsen’s weekly streaming rankings only debuted a month ago, but the top 10 most-watched shows in the US each week has been completely dominated by Netflix, until now… Nielsen has revealed its top 10 streaming programmes for the week of August 31st to September 6th features both Amazon Prime Video’s The Boys and Disney+ movie […]
MarketCast has announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of MarketCast Sports, Live Events and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities and growth initiatives for MarketCast’s sports, lifestyle brand, and live events clients, […]
Gracenote, a Nielsen company, is creating new opportunities for video services seeking to leverage sports content. With the launch of Gracenote Streaming Sports Catalogs, TV providers in the US can now connect fans to live games and related content available across different OTT sources. “The rapid rise of OTT services and platforms is causing all […]