Nielsen has filed a patent-infringement suit against TVSquared alleging a technique for measuring audience exposure across platforms while protecting personal information has been infringed. Nielsen is seeking to recover damages, including lost profits. TVSquared was acquired last month about $160 million (€146.1m) by Innovid, to build “a new currency-grade standard for cross-platform TV measurement”. “We […]
Disney Advertising is building expanded solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media. “There is a big difference between currency and measurement and as the industry continues to evolve – the only constant is change,” said Lisa Valentino, EVP, Client Solutions & Addressable […]
Italy’s Communications Authority (AgCom) claims that sports streaming platform DAZN inflated its viewing figures by over 50 per cent. This is the conclusion of an investigation launched by AgCom last September “to verify the methodology used by DAZN to measure the audience of Serie A football in order to ascertain the reliability of the data […]
CNN President Jeff Zucker has quit after admitting to an undisclosed relationship with a colleague. “As part of the investigation into Chris Cuomo’s tenure at CNN, I was asked about a consensual relationship with my closest colleague, someone I have worked with for more than 20 years. I acknowledged the relationship evolved in recent years. […]
Streaming platform and device specialist Roku has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on its OneView ad buying platform, making it the first such platform to enable Nielsen guarantees across TV streaming. OneView users can now choose a specific age and gender demographic, such as adults ages 18 to 49, and pay only […]
In the next step toward better understanding who is watching what programming and better presenting advertising at the person-level, audience measurement, data and analytics specialist Nielsen is launching Streaming Signals, a new solution for connected TV (CTV) operators and advertisers to better understand who is watching a show within the household. Claimed as a first-of-its-kind […]
Content solutions specialist Gracenote has unveiled Audience Predict, a content analytics tool that forecasts potential future entertainment programming performance. Leveraging Gracenote content metadata, currency-grade syndicated Nielsen audience measurement data and advanced machine learning technology, Audience Predict is designed to equip content distributors and owners with predictive insights to make strategic decisions that maximise return on […]
Audience measurement, data and analytics specialist Nielsen is enhancing its national television measurement by measuring viewing in a more precise manner, allowing for a future where audience estimates are based on individual ads rather than commercial minutes. It says the enhancement to Nielsen Individual Commercial Metrics will help pave the way for true comparability across […]
Advertising spend was decimated by the pandemic, with the UK’s ad market down by 7.2 per cent in 2020. However, although many businesses were forced to cut their advertising budgets, figures show that many significantly increased their investment in TV advertising in 2020 – and have continued in 2021. According to data from Nielsen, a […]
Media Distillery, a provider of AI technology enabling visibility into what’s inside video content, and Gracenote, the content solutions pillar of Nielsen, have integrated their respective technologies and datasets to create a powerful solution to optimise Electronic Programme Guide (EPG) utility. Available immediately, this offering helps pay-TV operators including cable, satellite, terrestrial, IPTV, streaming and […]