At Netflix’s second Upfront presentation at Manhattan’s Pier59 Studios on May 15th, Amy Reinhard, Netflix’s President of Advertising, walked advertisers through the continued growth and momentum of the streaming service’s ad-supported plan, which now has 40 million global monthly active users — up from 5 million a year ago. Over 40 per cent of all […]

Netflix has confirmed it will be the global home of the NFL’s two Christmas Day marquee games this year – and will also serve up at least one holiday game on Christmas Day 2025 and 2026 as part of a three-season deal. The 2024 Christmas doubleheader will feature the Kansas City Chiefs heading to Pittsburgh […]

Neftlix is heavily tipped to outbid the competition air two live NFL games on Christmas Day. Writing on social media platform X, John Ourand – a veteran sports business reporter – said: “It looks like Netflix will wind up carrying the two NFL games scheduled for December 25th, per a bevy of sources”. It’s not […]

Consumer research from Ampere Analysis has highlighted the importance of live sports to US streaming platforms. Ampere’s latest consumer survey shows that streaming platforms that held rights to the NFL saw a significant boost to monthly active viewing in the first quarter 2024, far greater than platforms without NFL rights. Paramount+, which had rights to […]

Netflix has announced its newest sports series, Receiver, that follows four pass catchers during the NFL 2023-24 season: Davante Adams (Las Vegas Raiders), Justin Jefferson (Minnesota Vikings), George Kittle (San Francisco 49ers), Deebo Samuel (San Francisco 49ers) and Amon-Ra St. Brown (Detroit Lions). It’s been said that there’s no more difficult position in the NFL […]

Ad-supported streaming service Tubi has released findings from The Stream 2024: Streaming Insights for Marketers. In this year’s report, Tubi, who partnered with The Harris Poll to conduct the research, provides a deep dive intoA the behaviours and preferences of today’s streamers to help inform marketing strategies. “Viewers love Tubi because we provide frictionless access […]

In the battle for traditional and streaming TV subscribers, unique content is viewed as the silver bullet. But scripted originals no longer fit the bill: after years of peak TV spending, every platform has at least one. Sports, however, are still unique. If viewers want to watch the NFL, the NBA, or the Premier League, […]

Winter weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership by 3.7 per cent acros the US in January, according to Nielsen’s The Gauge report. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4 per cent above its level in 2023 – a […]

Data on sponsor brand success during the Super Bowl LVIII broadcast on February 1th has been outlined in a report from Relo Metrics, providing insight into brand sponsor performance on and off the field during the game telecast.As the most-watched sports league in the US, the NFL stands head and shoulders above the other leagues. […]

Super Bowl LVIII averaged 514k viewers on Sky, which makes it the most watched Super Bowl on record for Sky ahead of last years which averaged 344k (+49 per cent). The game on February 11th was also the most watched NFL match ever on Sky ahead of Bills v Bengals in the playoffs in 2023 […]