The pandemic has forced the pace on what is possible with creative content production in the cloud. This is just in time to help content providers and broadcasters step up to the spiralling demand for ever more – and ever more creative – content. In a free-to-attend online event (see below) AWS hosts Sky revealing […]
GWI, a supplier of audience insights, has shared the findings of its report, Connecting the dots 2022. The research focuses on changing consumer attitudes and how their behaviours will shape the year ahead. The report is compiled through the continuous collection of survey data throughout 2021, by GWI, from 700,000 interviews across 47 countries. It […]
For Netflix, the US has been at the forefront of its hiring activity. Of late, the company’s hiring in the Asia-Pacific (APAC) region shows plans to scale growth, boost localisation efforts, develop consumer product strategy, and create jobs. Besides countries such as Japan, Singapore, and India, Netflix seems to have renewed focus on South Korea, […]
Five major US-based platforms will control 53 per cent of the world’s 1.7 billion SVoD subscriptions by 2026, according to the SVOD Platform Forecasts report from analyst firm Digital TV Research. That equates to a collective 910 million subscriptions by 2026; up from 585 million in 2021. Netflix will remain the largest player, adding 53 […]
Netflix has launched ‘Top 10 on Netflix’ — a new website with weekly global and country lists of the most popular titles on the streaming service. In a blog post, Pablo Perez De Rosso VP of Content Strategy, Planning & Analysis at Netflix, explained: “We will publish our new weekly Top 10 on Netflix every […]
The take-up of SVoD continues to soar, with 56 per cent of Brits now viewing these services each week, according to post lockdown 2021 IPA TouchPoints data. The IPA TouchPoints dataset, which provides a 360-degree understanding of British consumers’ daily lives, reveals that since 2018 to post lockdown 2021, the reach of SVoD services (including […]
Kantar believes the video streaming subscription model is losing its power to drive long-term growth. The prediction is part of its latest Media Trends report. Kantar forecasts that the fight for audience numbers will drive a further diversification of business models in 2022, with a sole subscription offer becoming scarce. This will also be informed […]
Netflix’s Lucifer leads the Whip Watch Report of streaming originals among German viewers for the week of November 8th – 14th. The Whip Watch Report ranks the most viewed series originating from SVoD platforms in the past week. Second on the list is You, followed by the third and final season of Narcos: Mexico which […]
The global release of the 4th season of Star Trek spin-off series Discovery has been pulled just days before its planned launch. The popular sci-fi series had been due to launch outside North America on Netflix on November 19th. However, Netflix has lost the rights to Paramount, who will now put the show on its […]
YouGov analysis reveals Netflix as the best ranked brand amongst consumers in the UK. The 2021 rankings are based on the Index score from YouGov BrandIndex, which is a comprehensive measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommend and Reputation. In the UK, the best brand was […]