Astro has unveiled its new Astro experience, enabling customers in Malaysia to stream Netflix on Astro TV and enjoy better savings with new subscription packs. Euan Smith, Chief Executive Officer of Pay-TV and Group COO, Astro said: “Listening closely to our customers, we are reimagining the entire Astro experience to suit their needs, providing more […]
An Ampere Analysis report shows where Netflix is likely to increase its content investment as the streaming giant’s focus of activity becomes more global than ever. Between Q4 2019 and Q3 2020, North American commissions accounted for 55 per cent of Netflix Original titles, but this share fell to 45 per cent between Q4 2020 […]
WWE returned to UK shores this month for a full scale, live tour, taking in London, Liverpool, Manchester, Brighton, Sheffield, Birmingham, Leeds and Nottingham – the entertainment behemoth’s biggest international tour since the pandemic hit. Advanced-Television spoke to a number of WWE superstars as they descended upon London to find out about their streaming habits […]
Riot Games has announced the launch of a global campaign to promote the upcoming League of Legends on-screen series, Arcane. Together with London based experiential agency We Are Collider, the fully integrated campaign will feature a blend of experiential, digital, social and out-of-home activations in cities worldwide coinciding with the release dates of each episode […]
An average of 23.1 million Italians watched free-to-air TV in the 20:30 to 22:30 time slot during October 2021, a drop of 2.5 million on the same month last year. This means that less than 40 per cent of the total population were watching free-to-air TV in prime time, the lowest figure in 18 years, […]
The US SVoD market continues to expand and transform, according to research from Kantar. Entertainment on Demand, the solution measuring streaming service subscription levels, reveals the following subscriber behaviours in the US for the third quarter of 2021: The proportion of US households that have a video subscription has dropped to 85 per cent (down […]
Netflix has confirmed the launch of Netflix games on mobile, a likely development since the July hiring of gaming industry veteran Mike Verdu. “We love games, whether it’s physical games (Floor Is Lava), mind games (The Circle) or Squid Game,” said Verdu, the platform’s VP, Game Development. “And we love entertaining our members. That’s why we’re […]
Australians streamed 20 billion minutes of premium online video in January-September 2021, according to a report from Media Partners Asia (MPA) measuring the Australian streaming economy. SVoD platforms drove 70 per cent of premium video streaming, while BVoDs took 30 per cent. The report, titled Australia Online Video Consumer Insights & Analytics, leverages MPA’s proprietary […]
While Locke & Key leads the Whip Watch Report of streaming originals among Italian viewers for the week of October 25th – 31st, a new Netflix Italian original also made the top ten ranking. The Whip Watch Report ranks the most viewed series originating from SVoD platforms in the past week. Second on the list […]
In a trend-setting deal from the Middle East, the format of Al Hayba, one of the region’s most successful 5-season Sociocultural Drama series, was acquired by one of Turkey’s leading production houses Ay Yapim. In the Arab World, Ay Yapim is recognized for their hit series Forbidden Love (Al Ishk Al Memnu) which is considered […]