Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]
Global NPAW customer data reveals that this year’s NBA finals saw more than a two-fold increase in both plays (+237 per cent) and unique viewers (+253 per cent) compared to 2022, with the total playtime increasing by 82 per cent. As the third major sporting event to break streaming records that week, the Finals confirmed […]
Chicken Soup for the Soul Entertainment has green lit the sneaker lifestyle meets hip-hop series Just for Kicks. The series comes from producer/director Rhyan LaMarr and entrepreneur Antoine Wade and features well-known entertainment and NBA stars, including Allen Iverson, Jordan Clarkson, Rich the Kid, Bun B, Barton Fitzpatrick, and many others. Just for Kicks is […]
Sports brand Puma and its NBA star player LaMelo Ball have announce their first European Tour: The Melo Faster Tour. The tour will take place from June 5th to June 9th in four key cities in Europe (Milan, Berlin, Paris, London). Together with Puma, LaMelo Ball will visit each city for a day, where they […]
The Los Angeles Lakers vs Golden State Warriors game on May 6th delivered ESPN’s largest NBA Conference Semi-finals Game 3 audience in 24 years (since 1999) across all US networks. Despite the 30-point margin of victory, the ABC broadcast averaged 8,373,000 viewers and peaked with 9,719,000 viewers at 10:30om ET, according to Nielsen. Lakers vs […]
Altitude Sports, the regional sports network home of the NHL Stanley Cup Champion Colorado Avalanche, the NBA’s Denver Nuggets and the Colorado Mammoth, is using Synacor’s Cloud ID identity and access management platform for seamless and simplified authentication and identity management across all devices, Synacor announced today. Altitude is using Cloud ID for existing MVPD […]
The Women’s National Basketball Association (WNBA) and The E.W. Scripps Company have signed a multi-year agreement to televise games on Friday nights during the regular season on ION, a national entertainment network that reaches every US TV household over-the-air and on all major pay-TV and connected TV services. WNBA Friday Night Spotlight on ION will […]
Prime Video has announced a feature documentary film from Roc Nation, Known, and Creative Control that chronicles the history of a storied basketball tradition, the McDonald’s All American Games. The documentary will premiere exclusively on Prime Video in more than 240 countries and territories worldwide. Michael Jordan, LeBron James, Kobe Bryant, Candace Parker, Shaquille O’Neal […]
Apple Original Films and A24 have announced that the highly anticipated, critically acclaimed documentary “Stephen Curry: Underrated,” directed and produced by Emmy Award winner Peter Nicks, will be released in select theaters and premiere globally on Apple TV+ on July 21st. “Stephen Curry: Underrated” is the remarkable coming-of-age story of one of the most influential, […]
Ampersand, the audience-first TV advertising sales company, has launched new sports-focused audience segments within the company’s portfolio. The new segments allow brands to directly reach sports viewers in an engaged environment and enable brands to glean insights into these viewers’ behaviors before, during, and even after sporting events are over. By having access to insights […]