Advanced Television

NBA

Bleacher Report sports tier to launch on Max in US

Max and Warner Bros Discovery Sports have announced a Bleacher Report (B/R) Sports Add-On tier coming to Max starting October 5th.  The Bleacher Report Sports Add-On package will deliver a full slate of premium live sports, including MLB, NHL, NBA, NCAA Men’s March Madness, and US Soccer events, The Match, Emmy Award-winning studio shows such […]

September 20, 2023

Evergent launches Sports Accelerator

Evergent, the customer management and monetization leader for streaming and D2C sports businesses, has announced the launch of its new Sports Accelerator package, a suite of features designed to optimize monetisation of live event programming for sports OTT providers. Evergent’s Sports Accelerator addresses the most challenging aspects of subscription management and monetisation for sports programming, […]

September 13, 2023

ESPN reveals NBA 2023-24 schedule

ESPN, in conjunction with the NBA, unveiled its US schedule for 2023-24 NBA regular season. The schedule features 100 games across ESPN and ABC, including a minimum of eight games as part of the inaugural NBA In-Season Tournament, five games on Christmas, two Opening Week doubleheaders, NBA Saturday Primetime on ABC, NBA Sunday Showcase on […]

August 17, 2023

Report: 5% ad impressions increase YoY

iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US household TV ad impressions grew by 5 per cent year-over-year. During the first half of 2023 (January 1st – June 30th), iSpot data reveals there […]

July 18, 2023

Data: US media companies grow social video viewership

Tubular Labs, a specialist in social video intelligence, has released findings around US viewership trends from their Audience Ratings product – giving insight into deduplicated, unique viewership and minutes watched of trending video categories, creators and more across YouTube and Facebook. Top takeaways include: Media Companies Increase Unique Viewers Amid Writers’ Strike The Writer’s Guild […]

June 29, 2023

Report: Streaming 36.4% of May US TV usage

Streaming accounted for 36.4 per cent of time spent watching TV in the US in May, according to Nielsen’s May 2023 report of The Gauge, the media measurement company’s monthly snapshot of total broadcast, cable and streaming consumption that occurs via television. By comparison, 31.1 per cent of TV viewing was spent watching cable content, […]

June 20, 2023

Data: 2023 NBA Finals doubles streaming viewership

Global NPAW customer data reveals that this year’s NBA finals saw more than a two-fold increase in both plays (+237 per cent) and unique viewers (+253 per cent) compared to 2022, with the total playtime increasing by 82 per cent. As the third major sporting event to break streaming records that week, the Finals confirmed […]

June 15, 2023

Chicken Soup for the Soul orders Just for Kicks

Chicken Soup for the Soul Entertainment has green lit the sneaker lifestyle meets hip-hop series Just for Kicks. The series comes from producer/director Rhyan LaMarr and entrepreneur Antoine Wade and features well-known entertainment and NBA stars, including Allen Iverson, Jordan Clarkson, Rich the Kid, Bun B, Barton Fitzpatrick, and many others. Just for Kicks is […]

June 12, 2023

Puma bringing The Melo Faster Tour to London

Sports brand Puma and its NBA star player LaMelo Ball have announce their first European Tour: The Melo Faster Tour. The tour will take place from June 5th to June 9th in four key cities in Europe (Milan, Berlin, Paris, London). Together with Puma, LaMelo Ball will visit each city for a day, where they […]

June 5, 2023

ESPN: Nearly 10m watch Lakers v Warriors Game 3

The Los Angeles Lakers vs Golden State Warriors game on May 6th delivered ESPN’s largest NBA Conference Semi-finals Game 3 audience in 24 years (since 1999) across all US networks. Despite the 30-point margin of victory, the ABC broadcast averaged 8,373,000 viewers and peaked with 9,719,000 viewers at 10:30om ET, according to Nielsen. Lakers vs […]

May 10, 2023