Comscore, a specialist in measuring and analysing consumer behaviours, has announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore’s proprietary AI predictive technology. This Network is designed to unlock the full value of partner […]

MiQ, the programmatic media partner, has announced the launch of MiQ Sigma, an AI-powered advertising technology trained on one of the world’s most connected data sets. MiQ Sigma unites over 300 diverse data feeds, spanning 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores. AI […]

Programmatic media partner, MiQ, has announced the appointment of Marion Hargett as US Chief Revenue Officer. Joining from her most recent post as Vice President of Business Development for The Trade Desk, she brings with her 20+ years of transformative experience across programmatic, advanced TV,and digital media. In her new role, Hargett will enable data-driven […]

Programmatic media company MiQ tracked TV viewership trends for over 65 million US households who tuned into the November 5th election coverage. According to MiQ’s analysis, the average watch time per household was 122 minutes, with the avid viewer segment spending 3 hours following coverage. Further highlights include: Viewership peaked between 9-10 PM, with 60 per […]

Programmatic media partner, MiQ, has appointed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a career spanning two decades, Gierlinska will lead MiQ’s commercial expansion including sales, account management and marketing. Gierlinska was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google […]

As the 2024 US presidential election heats up, leading programmatic media partner MiQ has unveiled new election TV data that exposes a significant frequency imbalance in political advertising: 20 per cent of households received over 80 per cent of ad impressions on both CTV and linear TV, highlighting the urgent need for political advertisers to […]

MiQ, a programmatic media partner, has announced the UK launch of its TV Intelligence platform, a solution it says is set to supercharge the UK’s TV advertising industry. The platform provides marketers and agencies with a complete view of audience, campaign and competitor intelligence across linear TV, connected TV (CTV), and YouTube in one place, […]

MiQ, a programmatic media partner for marketers and agencies, has released its latest UK Advanced TV Report which looks at the evolving TV landscape and where the biggest opportunities are behind the screens. Using 1,200 consumer insights, the report dives into TV viewing habits and marketing trends in the UK and why it is crucial […]

MiQ, a programmatic media partner, has announced the appointment of Zillah Byng-Thorne and Rob Norman as non-executive directors to its Global Statutory Board. “It’s an honour to welcome Zillah and Rob to our statutory board to advise on MiQ’s ongoing global initiatives,” said Gurman Hundal, Co-founder and Global Chairman, MiQ. “Both possess unique skill sets […]

Samba TV, a provider of TV technology for audience data and omniscreen measurement, and MiQ, the programmatic media partner, have announced a multi-year commercial partnership to bolster MiQ’s Advanced TV solutions with Samba TV’s TV data and measurement capabilities. Upon closure of the greement, Samba TV will transition its US managed media services business to […]