Advanced Television

MiQ appoints Gierlinska as UK CCO

September 3, 2024

Programmatic media partner, MiQ, has appointed Zuzanna Gierlinska into its newly established role of UK Chief Commercial Officer. With a career spanning two decades, Gierlinska will lead MiQ’s commercial expansion including sales, account management and marketing.

Gierlinska was instrumental in launching Oracle’s DMP SaaS solution across EMEA, establishing Spotify’s Programmatic Audio offering, and leading Google Poland’s market advancement. Most recently, Gierlinska served as Chief Solutions Officer for GroupM Nexus, driving the transformation of proprietary media brands across CTV, programmatic, and digital out-of-home. She has received numerous accolades including AdAge’s European Women to Watch, The Drum’s Digital Trader of the Year, and Top 50 Women in Adtech You Should Know.

“As the programmatic industry continues to evolve at a rapid pace, Zuzanna’s appointment reflects our commitment to attracting the best and brightest minds in the industry,” commented Alfie Atkinson, CEO of MiQ UK and Canada. “Her deep understanding of the landscape and ability to navigate emerging technology trends will be paramount to delivering exceptional value to our clients and furthering our tech-enabled growth in the UK. We’re thrilled to welcome her to the team and look forward to the impact she will make in driving our business to new heights.”

Gierlinska, Chief Commercial Officer of MiQ UK, added: “Automated media buying continues to scale at pace as increasingly more channels are lighting up programmatic capabilities. I’m incredibly excited to join a company at the forefront of this evolution with access to the most advanced programmatic solutions, cutting-edge technology, and deep expertise. I look forward to cultivating an environment where innovation can flourish and we delight our clients by redefining what’s possible in this dynamic space.”

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