Banijay Productions Germany is expanding its work in the development of microdrama formats and has already produced its first project. The news was unveiled at Series Mania in Lille, where Banijay Entertainment presented its latest scripted slate. The as-yet-untitled project comprises of 28 episodes and features a cast of eight well-known German creators, with a […]

Digital i research into microdrama consumption on YouTube, presented by media consultant Beatrice Rossmanith at Series Mania Forum in Lille, reveals heavy engagement from women aged 35+ and significant under-viewing from men in all age groups. Digital i examined the demographic data of viewers to the official YouTube channels of popular microdrama apps DramaBox, ReelShort, […]