Socio-political polarisation, the potential of generative AI, masculinity in crisis, ‘sportswashing’, and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, according to WARC’s Marketer’s Toolkit 2024. The trend identification for the report is based on WARC’s new proprietary GEISTE methodology (Government, Economy, Industry, […]
The Entertainment and Media (E&M) sector in Italy is worth over €35.9 billion, a value higher than pre-pandemic levels, thanks to a 3.7 per cent growth in 2022, according to research by PwC. The research analysed the performance of the 13 main segments – from cinema to music-radio-podcast, from video to books, and then periodicals, […]
NPAW, a specialist in analytics and multi-CDN solutions for online media companies, has introduced Publisher Analytics, a new content optimisation tool to help media publishers and editorial teams enhance user engagement based on insights into user behaviour and preferences. The tool lets publishers and editors identify underperforming content with real-time ranking markers providing instant feedback […]
Vultr, the privately-held cloud computing platform, has announced that Signiant, a specialist in accelerated file transfer solutions, is the latest ecosystem partner to join its Cloud Alliance. By combining Vultr’s high-performance cloud infrastructure with Signiant’s accelerated file transfer and media management solution, businesses can unlock a revolutionary media delivery experience that prioritises performance, security, and […]
iKO Media Group (iKOMG) and STN have announced their merger. iKO is a Swiss entity operating a Teleport in Rome, Italy. STN is based in Slovenia. iKOMG and STN say that this strategic partnership will provide added value to the customers of both companies, allowing the use of both companies’ services and abilities to bring […]
Harmonic has announced that its XOS Advanced Media Processor now offers a complete playout-to-delivery feature set, simplifying video streaming, distribution and broadcast workflows. The expanded XOS solution lowers costs and reduces energy consumption while streamlining operations for headend and edge applications by combining broadcast-grade playout and extensive media processing features on a single software-based appliance. […]
OTT SaaS Platform provider Green Streams has strengthened its senior leadership team in taking on board two highly experienced professionals with a proven track record in the telecommunications and TV industry. Khushvant Kundi (former VP at Synmamedia and Ericsson) and Mounir Djouaher (former CEO Algérie Télécom) will bring in their vast expertise to drive and […]
In a move to simplify the technical and operational complexities associated with remote production, specialist in cloud-based live video solutions, M2A Media, and audio visual expert, Panasonic Connect, have announced a strategic collaboration. Through an integration with Panasonic Connect’s KAIROS advanced remote production capabilities and M2A Connect’s acquisition, automation and distribution functionality, broadcasters and rights-holders […]
Redge Technologies, provider of the leading end-to-end streaming platform in the CEE and MENA region – Redge Media, has partnered with Media-Press.TV, the European leader in the provision of TV and streaming metadata. The combined initiative of Redge Technologies and Media-Press.TV yields a unified solution that effectively leverages Media-Press’s vast metadata resources. The aim is […]
Michael Murphy, executive director of specialist music producer/distributor BeyondTNC and former general manager at Beyond Distribution, is leaving his Dublin and London based roles at Beyond International after 19 years and launching Rockabill Media – a new business revitalising a previously used company name. Under the new-look Rockabill banner, Murphy will build on current non-executive […]