MarketCast, the marketing research firm helping brands maximise their advertising impact and amplify brand fandom, has launched Brand Effect Pro, an advanced advertising intelligence solution designed to help marketers optimise cross-channel ad campaigns and make smarter, faster data-driven decisions on in-flight advertising creative. For over two decades, MarketCast’s Brand Effect has helped advertisers and media […]
MarketCast, a technology and data-enabled market research and analytics firm, has announced current Co-President Amy Fenton has been elevated to the position of CEO, effective immediately. Fenton has over 30+ years in the media industry. Prior to joining MarketCast nearly three years ago, she held senior leadership roles at top firms, such as Nielsen, Ipsos […]
MarketCast, a technology- and data-enabled market research firm, has announced that Amy Fenton and Paul Forgue have been appointed Co-Presidents. Together, they will focus on accelerating MarketCast’s product innovation and delivering faster, smarter, AI-powered research solutions to clients, including some of the world’s top brands and advertisers. They succeed CEO John Batter, who is transitioning […]
At NBCUniversal’s third annual developer conference, One23, the company unveiled new and expanded capabilities as part of the One Platform technology stack, which combines the data and targeting of big tech and the passion and engagement of big media. Whether first-party data partnerships, transformational in-flight optimization for linear, integrations of NBCUniversal Checkout across platforms, or […]
MarketCast has announced the appointment of Zoë Friend to its senior leadership team as Senior Vice President of Custom Research and Insights. In her new role, Friend will lead MarketCast’s custom research practice across all of its business segments and will be responsible for guiding its future direction, growing and nurturing the team, and elevating […]
MarketCast has announced the acquisition of Deductive, the data science team that supports some big names in media and consumer electronics, including Comcast, Vizio and Discovery. Formerly called Dativa, Deductive provides data science services to help its clients find meaning from the granular datasets being captured by today’s media platforms and connected devices. MarketCast says […]
MarketCast has announced the appointment of Lyndon Campbell to its senior leadership team as Corporate Senior Vice President and General Manager of MarketCast Sports, Live Events and Brands. The long-time Nielsen Sports leader will be responsible for guiding all client services, commercial activities and growth initiatives for MarketCast’s sports, lifestyle brand, and live events clients, […]