DAZN, the sports streaming platform, has acquired live rights to a range of US college football and basketball content through a multi-year sub-licensing agreement with ESPN. The content will be available to all DAZN users in selected territories in Europe and MENA free-to-view for a limited time. From the 2025 season, fans in the aforementioned […]

After several record-setting months, Nielsen’s March 2025 report of The Gauge revealed that television viewing trends have started to settle into more seasonal patterns. According to the report, the NCAA tournament helped drive cable’s traditional March increase, the Oscars stood out for broadcast, and in a competitive month of high-profile streaming releases, the top programmes […]

Key US women’s sports have huge upside potential in rights value based on fan engagement relative to men’s sport when pegged to current rights value, according to research from Ampere Analysis. Ampere has calculated the difference in media rights deals for women’s and men’s US sports competitions based on value per engaged fans per game […]

The growth of women’s sports viewership was brought to the forefront during the 2024 March Madness tournament, reports Samba TV. In fact, for the first time in a March Madness tournament, the women’s Championship Game surpassed the men’s Championship Game in viewership, with 21 per cent more US households watching the South Carolina vs Iowa […]

Seventy-four per cent of US consumers plan to watch the forthcoming March Madness men’s basketball tournament, with 54 per cent planning to watch at least one game via a streaming app, according to a new study, Game Day and Beyond: The Sports Viewership Study from LG Ad Solutions. Other key findings: 81 per cent of […]