Programmatic media partner MiQ has taken a look at online behaviour over the last year and surveyed consumers from all around the world to find out what changes the year of lockdown has made to people and what marketers need to know to reach them. Using this analysis, it compiled a report, A Year of […]
The global headphones market celebrated a good year in 2020, growing in both volumes and retail value, to reach 480 million units and generate $44 billion (€36.8bn) reports Futuresource Consulting. As consumers have spent more time at home throughout the pandemic, headphones really have become an integral device in daily lives. Households have spent more […]
BT has started expanding its 5G network across the UK as lockdown begins to lift. Outlaying the plans, Marc Allera, CEO at BT Consumer Division, commented: “As restrictions gradually start to ease across the UK in the coming weeks, so our mobility will start to increase. After months of working over high-quality video calls, staying […]
As smartphones and other internet-connected devices have become more widespread, 31 per cent of US adults now report that they go online “almost constantly,” up from 21 per cent in 2015, according to a Pew Research Center survey. Overall, 85 per cent of Americans say they go online on a daily basis. That figure includes […]
Analysis by Ampere reveals that the negative impact of Covid-19 on TV advertising revenues began to abate significantly in Q4 2020 in both the US and Western Europe, setting the market up for a solid recovery in 2021. In the US, for the full year 2020, TV advertising revenue saw an average decline of 9.3 […]
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]
YouTube has removed more than 30,000 misleading Covid-19 vaccination videos in the past five months. A YouTube spokesperson told the BBC that the videos contradicted vaccine information from the World Health Organization (WHO) or health authorities such as the NHS. In October 2020, YouTube banned vaccine misinformation in a bid to clamp down on attempts […]
Content piracy remains a persistent problem for rights holders and content providers to tackle, says Tony Maroulis, Principal Analyst at Ampere Analysis. In a blog post, Maroulis notes that incidence rates of certain forms of pirate service usage, such as torrents and locker sites, have declined over the past three years. “But a combination of […]
Virgin Media’s WiFi has been down this morning (March 10th) causing serious disruption to the masses working from home throughout the UK. Stats from a Quadient survey of 2,000 UK adults explained the wider problem for remote workers: 8.5 million UK households have experienced broadband problems, disrupting their work or personal lives over the course […]
Conviva has publised Q4 2020 data on streaming TV growth and viewing trends. While many industries throughout Europe and around the globe struggled amid the pressures of Covid-19, streaming comparatively flourished. New streaming services emerged from well-established television players, capturing the hearts, minds and money of those in lockdown seeking entertainment. Key findings include: Europe […]