Taboola has announced a partnership with LG Ad Solutions to offer Performance Enhancer, a solution that seeks to connect the gap between premium TV exposure and measurable digital outcomes. Performance Enhancer provides an end-to-end performance based solution across CTV and all other digital channels, globally. “This partnership creates a more connected and measurable ecosystem for […]
LG Ad Solutions, a specialist in advanced Connected TV (CTV) advertising, has released findings illustrating how the smart TV home screen has become the new ‘first impression’ moment for advertisers — a critical space where discovery begins, decisions are made, and brand impact is won. For decades, being first in break was the holy grail […]
LG Ad Solutions, the specialist in connected TV and cross-screen advertising, has announced the appointment of Mike Evans as Senior Vice President, Head of US Sales. Evans brings more than two decades of experience in digital media and advertising technology to the role, having held leadership roles at companies including Oracle, Xaxis, TURN, MediaMath and […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has unveiled findings from its Beauty & The Screen research, spotlighting the transformative role Connected TV (CTV) plays in the beauty and grooming industries in the US. The study found that 53 per cent of beauty shoppers say TV ads influence their decisions to buy […]
Innovid, an independent software platform for the creation, delivery, measurement, and optimisation of advertising across connected TV (CTV), linear, and digital, has announced that LG Ad Solutions is the latest industry leader to join its Harmony initiative to optimise advertising at the infrastructure level. Earlier in 2024, Innovid launched Harmony to bring together industry leaders […]
LG Ad Solutions, in collaboration with MediaScience, has released a study that underscores the effectiveness of creating a seamless Connected TV (CTV) advertising experience. The study, titled The Connect Effect, demonstrates that integrating CTV Video, Native and Mobile Video ads within a single campaign boosts key brand metrics and performance. The study revealed that brands […]
LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG Channels and Content Store on LG Smart TVs. This ad format capitalises on idle screen time, turning what may be perceived as a period of downtime into […]
LG Ad Solutions, a specialist in CTV and cross-screen advertising, has released a report titled The Inclusive Screen: Hispanic Americans, which highlights CTV as a key environment for advertisers to connect with Hispanic Audiences while prioritising user experience. The study, which polled over 1,400 US Hispanic CTV users in the US, found that 78 per […]
LG Ad Solutions, the specialist in connected TV (CTV) and cross-screen advertising, has released a sports study revealing that 72 per cent of UK consumers are increasingly comfortable streaming live sports. Over a third use three or more streaming apps to watch live sports, with Sky Sports (57 per cent), BBC (55 per cent) and […]
LG Ad Solutions, in partnership with CTV measurement specialist TVision, have released the findings of a study that reveals CTV content has a 13 per cent higher attention index and a 74 per cent higher co-viewing incidence than linear TV content. LG Ad Solutions partnered with TVision to use a combination of their camera Sensor, […]