Kantar has announced that Netflix has signed-up as a subscriber to the audience measurement data service in Brazil. From January 2023, Netflix will have access to a cross-platform view of its performance alongside linear and on-demand networks and platforms.    “It has never been more important for media companies to seek a single view of their […]

Three quarters (75 per cent) of people in key UK constituencies want their MP to protect traditional TV services, as the country faces a deepening cost of living crisis. A poll of over 5,000 people in the north and south of England found that eight in 10 (78 per cent) see digital terrestrial TV – […]

Cadbury’s Secret Santa campaign has beaten rivals to be crowned the most effective Christmas ad this year, according to analysis by Kantar. Based on feedback from over 3,750 consumers and facial recognition technology to assess people’s emotional responses, Cadbury took the coveted top spot with a campaign that focused on the true meaning of Christmas […]

As the cost-of-living crisis reshapes business reality, marketing data and analytics company Kantar has revealed its Media Trends and Predictions 2023, an annual forecast for how the media landscape will evolve in the year ahead. The report gives what Kantar says is a definitive view of coming media industry trends using Kantar’s data alongside evidence-based […]

Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech OS smartphone data. It reveals that, despite rising inflation and severe supply chain disruptions caused by the pandemic and subsequent lockdowns, Apple’s iOS platform grew its installed base year on year across the European 5 (France, Germany, Italy, Spain and Great Britain), […]

Findings from the latest Entertainment on Demand report from evidence-based insights and consulting company Kantar reveal that between July to September 2022, the number of VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to 16.18 million, down -234k, quarter on quarter, representing 56 per cent of households in […]

Vodafone has claimed the top spot as the UK’s most valuable brand for the fifth year in a row, according to the latest Kantar BrandZ Most Valuable UK Brands 2022 report. Collectively, the UK’s leading 75 brands are now worth $282.9 billion, up by 1 per cent year on year. Vodafone has grown customer numbers […]

Kantar, the marketing data and analytics company, has identified Amazon as the global media brand in which consumers enjoy ads the most. Adverts on the Amazon platform were cited by consumers as more relevant and useful than others. Media Reactions 2022, the third edition of Kantar’s global Ad Equity ranking of media channels and media […]

In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, research from Kantar, the UK evidence-based insights company, and Mirriad, an in-content advertising company powered by proprietary AI-technology, has found. Kantar created a custom study looking at consumers’ responses to advertising across three categories: people who only […]

The latest Entertainment on Demand data on the UK’s streaming market from Kantar, the insights and consulting company, reveals that SVoD market decline accelerated by 488k households, with 1.66 million SVoD services cancelled during the second quarter of 2022. This follows 1.51 million cancellations in the first quarter of the year. Kantar’s data suggests that […]