Advanced Television

Kantar

Data: FAST growth outpacing VoD in US

Kantar, the insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the US streaming market. Kantar’s EoD study uncovers the following behaviours and findings within the VoD market between July – September 2023 (Q3): · In Q3, 120 million US households held at least one VoD service, representing 93 per […]

October 18, 2023

Data: Britain adds 0.5m SVoD subs in Q3

Kantar, the insights and consulting company, has released its latest Entertainment on Demand (EoD) data on the UK’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between July – September 2023: · Between July – September, the number of British households with at least one SVoD, increased […]

October 17, 2023

Kantar Media expands TV measurement in Romania

Kantar Media, a specialist in audience measurement, has signed an agreement with ARMA, the Romanian industry body for TV measurement, that will see the continued provision of broadcast TV ratings to the market. The new contract, which will run until the end of 2027, extends Kantar Media’s partnership with the Romanian TV industry, having run […]

October 5, 2023

Report: Challenges threaten SVoD growth

Findings from evidence-based insights and consulting company Kantar’s latest Entertainment on Demand (EoD) data on the global streaming market identify potential obstacles to subscriber growth. Kantar’s EoD study covers the following markets: GB, USA, Australia, Germany, Spain, and France and has uncovered the following behaviours and findings within the Video on Demand (VoD) market between […]

August 3, 2023

Data: Netflix dominates UK SVoD viewing

Evidence-based insights and consulting company Kantar has released its latest Entertainment on Demand (EoD) data on the GB’s streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours and findings within the Video on Demand (VoD) market between April to June 2023: 7 per cent of British households took out a new streaming […]

July 27, 2023

Data: 1 in 4 men plan to watch Women’s World Cup

With the Women’s Football World Cup set to kick off in Australia and New Zealand on July 20th, Kantar has looked at which consumer groups are most likely to follow the tournament. Kantar TGI data reveals nearly one in four British men plan to follow the Women’s World Cup; 24 per cent (6.3 million) say […]

July 3, 2023

Report: Smartphone market stabilising

Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech Smartphone Operating System (OS) data. The study reveals signs of market stabilisation, whilst Apple continued to lead against Android-based competitors. Kantar’s Global OS study uncovers the following behaviours within the Global Smartphone market in Q1 2023: The global Smartphone market has shown […]

May 4, 2023

Spain: Netflix password clampdown costs 1m subs

Putting a stop to password sharing has led Netflix to losing 1 million subscribers in Spain in the first quarter of the year, according to data from Kantar.Netflix tripled its churn rate in the quarter versus the previous quarter, with half of those giving up saying that they will not pay for the service. The […]

April 26, 2023From David Del Valle in Madrid

Data: ITVX premium growth accelerates

Marketing data and analytics company Kantar has released its latest Entertainment on Demand (EoD) data on the British streaming market. Kantar’s EoD study in Great Britain uncovers the following behaviours within the VoD market between January to March 2023: VoD-enabled households that subscribed to at least one video streaming service in Great Britain fell to […]

April 20, 2023By Colin Mann

Research: Same-brand device ecosystems drive consumer loyalty

Kantar, the marketing data and analytics company, has released its latest Worldpanel ComTech data on the decision-making journey for technology devices including smartphones, tablets, laptops, TVs, smart speakers, domestic appliances, and also Wearables (smartwatches & fitness trackers). The data reveals that the same brand ownership across multiple devices consolidates brand loyalty and drives revenue by […]

March 29, 2023