India: Record-breaking launch for Mahabharat: Ek Dharamyudh
Mahabharat: Ek Dharmayudh, the AI-powered entertainment series made a strong debut in India with over 6.5 million video views and 2.1X higher reach than platform average, the biggest opening day for a long-running show on JioHotstar. With this show, JioHotstar says it has set the blueprint for AI driven content where technology doesn’t replace creativity, […]



