ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until […]
Live Tech Games has announced that its live mobile tournament game – Roshambo Live – has been selected by ITV’s newly created Studio 55 Ventures arm (launched in September 2020). Roshambo is a live mobile gaming experience – a head to head tournament of Rock Paper Scissors – that has quietly been taking the country […]
ITV Racing will kick start 2021 with new sponsors of their live racing coverage and their magazine programme, The Opening Show. Paddy Power will take the reins as title sponsors of all Live Racing fixtures across the ITV main channel and ITV4 from January 1st, while The Opening Show will be sponsored by stablemates Betfair […]
The ITV Hub streaming service has announced record breaking viewer performances in its programmes across daytime, drama, entertainment and factual throughout 2020. Love Island’s most recent South Africa series achieved over 130 million requests across the VoD service, becoming the most requested programme across the ITV Hub, while daytime shows Good Morning Britain, This Morning […]
BBC One secured the top five most watched programmes, and seven out of the top ten, as audiences turned to the channel on December 25th. BBC One was the channel of choice showcasing a range of entertaining programmes across drama, comedy and entertainment. Kate Phillips, Acting Controller of BBC One, commented: “BBC One had the […]
Christmas is set to look very different this year, but if there’s one staple that the nation will be relying on, it’s gathering in front of the TV screen to watch movies and shows, whether those be old favourites or new releases. According to a survey from Sony Professional Solutions Europe, 69 per cent of […]
Data from Kantar Media has revealed the most tweeted about TV programme/series of 2020 overall was ITV’s Good Morning Britain (with 4,930,926 tweets) followed by Love Island (3,172,459), BBC Breakfast (1,812,446), Question Time (1,666,730) and live FA Cup football coverage (1,376,162). Love Island also topped the list of most tweeted about live broadcast shows, with […]
ITV’s advanced advertising service Planet V has confirmed that Samsung TV Plus will become the platform’s first 3rd party publisher partner in early 2021. The transformative new agreement reached between ITV and Samsung Ads will enable Planet V buyers to access Samsung TV Plus inventory for planning and buying via the Planet V workflow. With […]
McVitie’s will be the new headline sponsor of ITV’s flagship entertainment show, Britain’s Got Talent, in 2021. With a shared vision of bringing people together, the collaboration will see two of the UK’s most iconic brands join forces ahead of the forthcoming 15th series next year. The sponsorship announcement follows the launch of McVitie’s ‘Too […]
Traditional UK broadcasting is unlikely to survive in the online world, unless broadcasting laws and regulation are overhauled and broadcasters speed up their transformation for the digital age, concludes regulator Ofcom in its Small Screen: Big Debate review of public service broadcasting (PSB). Ofcom is looking at how to strengthen and maintain PSB for the […]