It is set to be a record year for streaming for UK commercial broadcaster ITV, as 2022 comes to a close with huge livestream audiences for I’m A Celebrity and the World Cup, as well as a strong launch for AVoD service ITVX. ITV’s biggest week ever for streaming was November 22nd– November 28th, which […]
ITV’s coverage of the World Cup was streamed 146 million times across the tournament on ITVX and ITV Hub – more than 100 million more than the previous tournament in 2018. The World Cup drew huge audiences to ITV on television and across all devices over the past four weeks. ITV showed the biggest audience […]
ITV Studios dating format Make Love, Fake Love, which debuted in the UK in 2021 as Ready to Mingle, is launching in Germany before the end of the year, with Hungary to follow in 2023. The format has, to date, been commissioned in three territories in total including the UK as the originating territory. In […]
Video solutions provider, Accedo, has worked with ITV to develop its brand new integrated advertising and subscription funded platform, ITVX. Launched last week, ITVX is the UK’s newest streaming service, with viewers gaining access to over 10,000 hours of high definition free programming and more new shows to stream for free than anywhere else, plus […]
Thinkbox, the marketing trade body for UK TV advertising, is back on TV with a new advertising campaign from creative agency Mother London, directed by Jonny & Will from Blinkink. ‘Happily Ever After’ will be on linear and on-demand TV in the UK from December 26th. Thinkbox’s new TV campaign – its seventh – tells […]
ITV has been recognised for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on its annual ‘A List’. In 2022, over 680 investors with over $130 trillion in assets and 280 major purchasers with $6.4 trillion in procurement spend requested companies to disclose data on environmental […]
England’s World Cup Quarter Final match on December 10th was watched by a peak audience of 23 million across ITV and ITVX as the Three Lions were defeated by France.The game drew the biggest audience of the tournament and the highest peak on any channel this year (biggest since the final of last year’s European […]
UK travel company On the Beach has agreed a new partnership with ITV Commercial for the upcoming new season of entertainment show The Masked Singer. Airing from January 1st 2023, On the Beach’s ads will run each Saturday night during the popular ITV1 show’s commercial breaks, lasting eight weeks. Negotiated by media planning and buying […]
ITV Studios has announced a raft of sales and pre-sales deals across its catalogue of scripted and non-scripted content ahead of the Asia Television Forum. Nolly, the new three-part drama from Russell T Davies and starring Helena Bonham Carter has been acquired by Pumpkin Film in China, Now TV in Hong Kong and TVNZ in […]
ITV has signed agreements with the host of the Just for Laughs comedy festival, and comedy streamer NextUp, to make ITVX the exclusive free-to-air home for some of the best UK and international stand-up comedy. Available from ITVX’s launch, the Just for Laughs collection will showcase the comedic prowess of the likes of Howie Mandel, […]