The latest annual Turning Digital study from Rome-based ITMedia Consulting reveals that traditional TV continues to hold its ground in Italy and Spain, even as streaming services gain popularity. However, in Europe and the US, VoD platforms are still seeing significant growth. The TV market in Western Europe saw marginal growth of 1 per cent […]

Despite reaching a value exceeding €8 billion in 2023, the TV market in Italy faces a future clouded by uncertainty due to inflation and signs of crisis within the streaming industry. This prediction comes from Rome-based ITmedia Consulting in its report The Television Market in Italy: 2023-2025. While the TV market technically grew by 1.5 […]

The TV market in Italy is set to contract by 1.1 per cent in 2022, according to the latest report from Rome-based ITMedia Consulting. For its part, the pay-TV segment, which is in a process of reorganisation between traditional pay-TV and VoD, will grow by 4.4 per cent. OTT TV will continue on the path […]

Total TV market revenues in Western Europe amounted to over €100 billion in 2020, a 1.5 per cent decrease compared to 2019, and level with 2018 results. However, this trend is set to reverse in 2021, as a result of the recovery from the Covid-19 situation and due to an increase in advertising market revenues, […]

Due to the ongoing pandemic, the Italian TV market has lost over €400 million in value. TV advertising is down by 13 per cent, while pay-TV is the only positive performer. These are the main conclusions of the Television Market in Italy 2020-2022 report published by Rome-based ITMedia Consulting. Also, pay-TV surpasses FTA for the […]

The total revenues of the TV market in Western Europe amounted to €101.9 billion in 2019, according to the latest Turning Digital report from Rome-based ITMedia Consulting. This figure represents an increase of 1.5 per cent over the previous year, but revenues could fall by 10 per cent in 2020 due to the Covid-19 pandemic. […]